Earlier this week, Twitter took the choice to throw away 17 years of brand name consciousness by altering the title to X. And to finish the transformation, it has taken away the username @x from its unique proprietor with out asking, or providing any sort of financial compensation.
As an alternative, the unique proprietor — Gene X Hwang — was provided a number of X merchandise and a tour of the corporate HQ as a “reflection of our appreciation” after the account was taken over.
For context, well-liked usernames on social media platforms are thought-about extraordinarily invaluable, typically focused by hackers and bought for 1000’s of kilos. Certainly, Twitter was one of many social media corporations that cracked down on the theft and unauthorised sale of “OGUsers” simply two years in the past.
“The consumer deal with related to account @x is affiliated with X Corp,” a letter despatched to Hwang and revealed by TechCrunch reads. “Accordingly, your consumer deal with can be modified to a brand new consumer deal with.
“Nonetheless, we respect your loyalty and need to minimise any inconvenience this may increasingly trigger,” it continues. “You might select any unclaimed or inactive consumer deal with as a alternative. All knowledge related along with your prior consumer deal with, together with followers and following knowledge, can be transferred to your new consumer deal with.”
Regardless of earlier suggesting he can be open to promoting it, Hwang appears okay with shedding the in-demand username.
“It could have been good for them to compensate for it because it did have numerous worth to me, however issues are what they’re,” he informed TechCrunch.
“Possibly I ought to ask for the chicken from the signal since they had been dismantling that yesterday too,” he joked.