ikTok has launched text-only posts because the video platform takes on rival social media giants within the race to innovate.
The brand new format will permit customers to create text-based content material to share tales, concepts, poems, recipes or different written content material, the app mentioned.
Folks can add colors, stickers, hashtags and sounds to their textual content put up, and may “duet” with different customers on the platform.
TikTok mentioned: “With textual content posts, we’re increasing the boundaries of content material creation for everybody on TikTok, giving the written creativity we’ve seen in feedback, captions, and movies a devoted house to shine.”
It comes as competitors amongst social media platforms has intensified in current weeks following the launch of Threads, a spin-off of Meta-owned Instagram.
The platform rivals Twitter in that it focuses on textual content posts. It permits customers to put up as much as 500 characters of textual content and as much as 5 minutes of video and hyperlinks, in addition to footage.
It additionally seems much like Twitter and has options resembling liking or replying to posts, or quoting an current thread.
In the meantime, Twitter changed its well-known fowl emblem with an X this week, as a part of proprietor Elon Musk’s plans to create an “the whole lot app”.
It marked the primary main change because the billionaire businessman purchased the platform in October final 12 months, however he has already overseen the rollout of recent options.
For instance, the “verified” blue tick person standing was monetised in April as a part of a paid-for subscription service.
Subscribers may entry options resembling modifying a printed tweet or seeing fewer adverts.
TikTok has additionally launched a month-to-month subscription service the place folks will pay to entry “Dwell” creators, which the app mentioned helps fashionable creators earn cash by posting on the platform whereas additionally rising their neighborhood.
To entry the subscription function, customers will need to have a minimal of 1,000 followers and be over 18.