potify is making huge strikes on AI, testing AI translation of widespread podcasts to totally different languages and confirming it is not going to ban AI-generated music.
Spotify CEO Daniel Ek talked all issues AI in dialog with the BBC, saying the streamer is not going to ban AI-generated music.
Ek says there are limits to what’s acceptable, although, and claims “now we have a really giant crew that’s engaged on precisely all these points”.
One pink line is AI impersonating an actual artist, which was established earlier this yr when an AI-generated monitor purporting to return from Drake and Abel Tesfaye, also referred to as The Weeknd, was uploaded to platforms together with Spotify.
The monitor was eliminated, however not earlier than it turned a viral sensation.
“You may think about somebody importing a tune, claiming to be Madonna, even when they’re not. We’ve seen just about every little thing within the historical past of Spotify at this level with individuals making an attempt to sport our system,” Ek informed the BBC.
Music that emulates the type of artists with out flat-out impersonating them will get a go. However there’s a blurry line right here. Will AI-generated content material must straight declare a hyperlink to an actual artist to get in hassle?
How Spotify makes use of AI to translate podcasts
Spotify has introduced testing of AI-derived translations of podcasts, making choose English language exhibits accessible in Spanish, French, and German.
The streamer plans to trial the method with widespread podcasts together with Armchair Skilled, The Invoice Simmons Podcast, and Diary of a CEO.
OpenAI’s expertise will probably be used for the interpretation. It’s a device referred to as Whisper, which was introduced in September 2022. Whisper was skilled on 680,000 hours of content material, in response to the OpenAI web site, “collected from the net”.
You may already hear it in motion. Spotify CEO Daniel Ek tweeted a demo reel of snippets.
You may also hearken to full episodes over at Spotify’s Voice Translation Hub, which is the place these translated episodes will probably be collated through the pilot programme.
This methodology is less expensive than getting a voice actor to overdub podcasts in numerous languages, and maintains the character and timbre of the podcasters’ voices.
In contrast to some earlier demos of this AI tech in motion, Spotify’s implementation doesn’t additionally present lip-sync. However that makes excellent sense when Spotify delivers podcasts in audio, reasonably than video.
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