he new Twitter rebrand has been branded “an lively try and look extra evil” as customers responded to Elon Musk’s choice to rename the platform “X”.
The social media platform is understood for its fowl emblem atop a vivid, blue background, which has now been changed by a white X on a black backdrop.
Tv host Victoria Coren Mitchell took to Twitter to announce she made a brand new put up to Instagram, which is owned by Mark Zuckerberg’s Meta who just lately launched the brand new rival app Threads.
“To have a good time the information that they’re changing the Twitter fowl with an X, in presumably an lively try and look extra evil, I’ve posted one thing on Instagram! I believe,” the Solely Join presenter tweeted.
Comic Jenny Eclair additionally spoke of the “sinister” look of the rebrand and stated the app now not “means something” after the identify change.
“So what has this sinister X acquired to do with something, the Twitter fowl made sense as a result of birds tweet, this simply doesn’t imply something,” she tweeted.
Comic David Baddiel weighed in on the rebrand and described Twitter as “poetic” earlier than its change to an “summary” X.
“Factor is, Twitter as an thought, had some real-world evocation – the sound of birds, all vying to be heard,” he tweeted.
“It was virtually – maybe till you really went on the web site – poetic.
“X is simply an summary, signifying…um…that Elon likes the letter, and naming issues with it.
“And in addition what occurs to the grammar that used to work with Twitter? Is what I’m writing now a Xeet?”
Twitter is understood for being a platform the place customers may tweet their ideas, so referred to as in relation to the fowl utilized in its emblem – named Larry in homage to legendary basketball participant Larry Fowl, in keeping with Twitter’s co-founder Biz Stone in 2011.
Britain’s Acquired Expertise winner Paul Potts additionally took to the social media platform and questioned Mr Musk’s advertising abilities suggesting the social media titan maintain the Twitter identify.
“Elon could also be wealthy, however I’m unsure he has a clue about advertising,” the singer tweeted.
“Altering to ‘X’ is a bit like me bowing to individuals who (foolishly IMO) counsel me taking a unique identify put up BGT. It’s important to make investments an excessive amount of to remake what was already identified. Bear in mind Myspace? or My___ ?”
Broadcasters additionally poked enjoyable at Twitter’s rebrand with just lately launched streaming service ITVX, from the broadcaster ITV, mentioning the similarities between the 2 logos.
“Twitter: ‘Can I copy your branding?’ ITVX: ‘Yeah simply change it up a bit so it doesn’t appear like you copied’,” ITVX tweeted together with a screenshot of the emblem and canopy picture of the official Twitter account.
BBC radio presenter, Tony Blackburn, stated the streaming service “should be livid” on the rebrand after noting the similarities.
“I’m sorry to see the Twitter model going and going to X in any case we’ve ITV X. They should be livid,” he tweeted.
Channel 4 wished Mr Musk “good luck” after noting that customers of the app are unlikely to undertake the brand new identify.
“Folks nonetheless name our streaming service 4OD so good luck,” it tweeted.
Mr Musk unveiled the brand new emblem over the weekend, marking the newest main change since he purchased Twitter in October final 12 months for 44 billion US {dollars} (£34.3 billion).
The billionaire Tesla and SpaceX founder tweeted on Sunday morning: “And shortly we will bid adieu to the Twitter model and, step by step, all of the birds”.
He reportedly informed employees by e mail that Twitter would develop into X and adjusted his profile image to the brand new emblem.
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