Jewish group launches multi-million greenback marketing campaign to mobilize voters

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Jewish group launches multi-million greenback marketing campaign to mobilize voters

A Jewish group has pledged to spend tens of millions of {dollars} to mobilize Jews and different faith-based teams to vote in upcoming primaries and fall elections in a number of states.

The Educate Coalition, an arm of the Jewish Orthodox Union, plans to spend $500,000 this coming week focusing on greater than 38,000 voters in Pennsylvania’s most populous Jewish communities to take part within the April 23 main and November 5 common election.

The non-partisan group can be on the bottom in Westchester County forward of the June 25 Democratic main pitting anti-Israel “Squad” Rep. Jamaal Bowman in opposition to county govt George Latimer. As well as, they plan to spend tens of millions throughout New York, New Jersey, Pennsylvania and Nevada.

“The Jewish neighborhood is poised to play a pivotal position in nationwide elections throughout the nation this cycle,” mentioned Educate Coalition CEO and founder Maury Litwack.


Davida Fried of TEACH NYS leads the Grand opening of the primary bodily voting middle in Westchester County in New Rochelle, New York on Jan 31, 2024. teachnys/Instagram

“They’re targeted and engaged and our newly-launched Pennsylvania Unites goals to mobilize one of many nation’s largest Jewish voting populations throughout this important battleground state forward of the presidential main, which falls over one of many holiest days of the Jewish calendar.”

Educate Coalition has been lively in pushing Gov. Kathy Hochul and the legislature to spice up safety funding to yeshivas and different personal faculties and an affiliate

“From New York to Nevada, we’re deeply invested in registering and turning out as many Jewish voters as attainable this cycle,” Litwack mentioned. “Candidates on the poll can be greatest served to not overlook the problems and priorities of this important bloc of extremely motivated voters.”

Within the Keystone State, Educate Coalition will distribute 155,000 items of mail, 43,000 textual content messages, digital advertisements, and door-knocking to focus on voters in Alleghany, Bucks, Dauphin, Delaware, Lackawanna, Lehigh, Luzerne, Montgomery, and Philadelphia Counties.


Maury Litwack speaks at Orthodox Union Convening on Combating Antisemitism.
Maury Litwack speaks at Orthodox Union Convening on Combating Antisemitism. Gov Kathy Hochul/Flickr

Pennsylvania’s main coincides with the Passover vacation, Litwack famous. Jewish voters should submit early mail ballots — which should be requested by April 16.

Educate Coalition additionally intends to make an impression within the battleground state of Nevada.

The group will open a headquarters in Clark County, which incorporates Las Vegas, and recruit volunteers to succeed in Jewish voters via November.

Final yr, Educate Coalition efforts in New Jersey helped enhance the turnout of Jewish voters in Bergenfield, Honest Garden, New Milford, Teaneck, Englewood in Bergen County and Deal, Ocean, Lengthy Department, West Lengthy Department and Lakewood in Monmouth County.

The Jewish outreach comes amid elevated experiences of anti-semitism following the phobia group Hamas’ Oct. 7, 2023 assaults in Israel and the continuing warfare within the Gaza Strip.


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