A panel of marketing campaign strategists and election analysts who watched Tuesday night time’s cordial vice presidential debate between Ohio Sen. JD Vance and Minnesota Gov. Tim Walz give their tackle the CBS Information discussion board:
Hank Sheinkopf, Democratic marketing campaign marketing consultant:
“These are the two most boring males on the earth. It was slick JD versus cornball Tim.
“Vance did a greater job as a result of he hit the locations the place Democrats had been weakest — inflation, prices and the migrant disaster.
“Walz was the candidate of compassion. Vance was extra polished.
“Walz acquired tongue-tied when he talked concerning the Center East, however received the change on abortion.
“The Democrat’s finest second was when he hit Trump and Vance exhausting over the January 6 riots
“Vance couldn’t clarify baby care and was off-base on well being care.”
Doug Muzzio, Baruch School public affairs professor emeritus:
“Vance was a smoother speaker, extra programmed. Walz was a extra genuine speaker.
“Vance is a easy articulate liar. Didn’t reply any questions; diverted dialog to favourite tropes.
“Walz was awkward, uncomfortable at first. He was shaky, nervous and uncertain of himself. However he had the higher of the substantive arguments.
“He answered the questions requested. He was heat, human, plain-spoken. He linked with the viewers and got here off as a succesful, sincere, likable particular person.
“Vance needed to defend the Jan. 6 riots and didn’t reply the query of whether or not Biden received the 2020 election. It was a profile in cowardice.”
Rob Ryan, Republican Social gathering strategist:
“Vance was cool, calm, and well-spoken. Walz had speedy eye and head actions that had been distracting to the viewer and harking back to a groundhog on meth.
“Lots of Walz’s responses had been disjointed rambles across the block that by no means actually addressed the query. Particularly cringe-inducing was Walz’s non-response on the place he was when the Tiananmen Sq. bloodbath occurred.
“Vance displayed a superb information of coverage and knew find out how to clearly and concisely reply the questions. He by no means stumbled or made any main gaffe.
“Vance additionally displayed a laid-back, assured angle with out being nasty or brash, which is able to soften the opinion of many citizens by proving he’s really likeable.
“Walz will get an ‘A’ for effort by becoming Dick Cheney and Taylor Swift endorsements in a single sentence throughout his closing assertion.
“Vance was the clear winner, however Waltz survived, which is all he needed to do. For probably the most half the talk was an enormous yawn to all however devoted supporters of the candidates.”
Chris Coffey, political marketing consultant, former aide to Mike Bloomberg:
“Vance moved to the center all night time however couldn’t get away with refusing to say Biden received the 2020 election.
“The Jan. 6 Capitol riot phase and the abortion dialogue had been the 2 finest moments for Walz.
“The worst second for Walz was when he began out anxious and was confronted with fibbing about his whereabouts throughout the Tiananmen Sq. bloodbath.
“However a minimum of he leveled with those that he misspoke versus the revisionist historical past of Vance blaming Congress for saying Trump’s financial insurance policies had been a failure in 2020.
“The perfect moments for Vance had been when he appeared to seek out widespread floor with Walz and appeared considerably regular in consequence.
“The worst second for Vance was moving into it with the moderators over fact-checking. Anybody below 40 heard that and shuddered
“All in all, Vance was slick tonight. I do marvel if Trump will really feel overshadowed and agree to a different debate.
O’Brien ‘OB’ Murray, marketing campaign strategist:
“A hillbilly with an Ivy League diploma and an previous white man stroll right into a bar, and nobody seen. That was 90 uninspiring minutes of speedy talking and flat dialog.
“Tonight’s debate confirms that this presidential election, like all others, is concerning the high of the ticket.
“Gov. Walz mentioned points greater than Vice President Harris has since President Biden dropped out of the race.
“All through the talk, Sen. Vance had a extra commanding presence, however he may have been extra private and accomplished a greater job connecting with voters. Nevertheless, Vance exceeded expectations and made himself part of the way forward for the Republican Social gathering, win or lose.
“Gov. Walz underperformed. He confirmed why he was chosen as VP Harris’ working mate; no flash or charisma. Simply echoed her speaking factors and assaults on Trump.
“It was attention-grabbing that Vance began off admitting the voters didn’t know who he was, so he took time earlier than answering the primary query on Israel to share his bio.
“However Vance didn’t step up and actually defend President Trump from Gov. Walz’s assaults, which he did a very good job reiterating.
“Then again, Walz ought to have been higher ready to reply why he lied or misspoke about being in or round China throughout Tiananmen Sq..”
Supply hyperlink