pple is hiring extra employees within the UK to work on synthetic intelligence (AI) applied sciences, chief government Tim Cook dinner has mentioned on a go to to Britain, as he reiterated the tech large’s dedication to investing within the “vibrant” UK tech economic system.
The corporate revealed on Thursday that it now helps greater than 550,000 jobs throughout the nation by direct employment and different means, and has a brand new workplace in Cambridge the place a number of hundred employees are engaged on AI, machine studying and different tasks.
Requested if the present pattern round synthetic intelligence tech meant Apple would look to additional its funding in that space within the UK, Mr Cook dinner instructed the PA information company: “We’re hiring in that space, sure, and so I do anticipate it (funding) to extend.
“AI is throughout our merchandise at this time – it’s behind the Fall Detection on the (Apple) Watch, it’s behind Crash Detection, it’s behind Afib (atrial fibrillation) detection, it’s behind the ECG, it’s predictive typing on iPhone… it’s actually in all places on our merchandise and naturally we’re additionally researching generative AI as nicely, so sure we have now rather a lot happening.”
It is our third largest worker inhabitants world wide from a rustic standpoint. It is also the main developer group for Europe and it is as vibrant as ever earlier than, it is dynamic
Generative AI apps resembling ChatGPT have develop into more and more distinguished in current months as they’ve been each extra highly effective and accessible, with regulators world wide now extra intently scrutinising the expertise to guage its potential impression on human life – together with the job market, artistic industries and training, amongst different areas.
The UK will host its AI Security Summit in November, an occasion Mr Cook dinner mentioned the tech large was “taking a look at”, including that he believed regulation was “required” when it got here to the rise of generative AI.
The Apple boss was talking on a go to to St Mary’s Roman Catholic Major Faculty in Battersea, south-west London – near the agency’s new UK headquarters at Battersea Energy Station – the place the corporate has partnered with the college as a part of its Group Training Initiative, offering free coding and creativity assets to schoolchildren.
Earlier on Thursday the expertise large mentioned it had spent practically £16 billion with a whole bunch of firms of various sizes throughout the nation during the last 5 years, and Mr Cook dinner mentioned the UK was “deeply embedded” inside Apple.
“It’s our third largest worker inhabitants world wide from a rustic standpoint. It’s additionally the main developer group for Europe and it’s as vibrant as ever earlier than, it’s dynamic,” he mentioned.
“We’ve got builders right here engaged on nice apps. We’ve got builders right here engaged on Imaginative and prescient Professional apps and so the developer group is basically essential to us and we have now an enormous consumer base right here.
“We love serving the market – we’ve been right here for 40 years, so it’s deeply embedded in us.”
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