, the corporate previously generally known as Twitter, is transferring forward with its rebrand and releasing new options for paying customers.
As a part of the platform’s makeover, which was introduced by proprietor Elon Musk final week, TweetDeck has been renamed to XPro. The dashboard permits customers to curate how they browse and work together with Twitter utilizing features equivalent to a number of feeds.
Though the brand new identify is featured on the platform’s login web page and sidebar, references to Twitter and its fowl emblem stay all through, together with within the search bar and controls. Tweetdeck’s social account on X has additionally been modified to @Professional as a part of the overhaul. The replace comes simply days forward of TweetDeck’s pivot to a premium service for Twitter subscribers.
Musk’s push to rebrand Twitter has been removed from easy. Not solely was the transfer met with bemusement by customers, it has additionally led to concern from native authorities in Twitter’s native San Francisco.
The corporate was pressured to take down an enormous glowing X signal from atop its headquarters within the metropolis on Tuesday after neighbours complained about its intrusive mild. Police had beforehand stopped the agency from eradicating the previous Twitter signal on the constructing, leaving the platform’s iconic fowl emblem intact, because of a “misunderstanding”.
Since buying Twitter for $44bn in October, Musk has overseen a flurry of divisive modifications to the platform.
Earlier than the rebrand, Twitter launched a refreshed subscription service that allowed customers to pay to be verified. The perk was beforehand reserved for accounts deemed as high-profile by Twitter’s former administration.
On Wednesday, X started permitting subscribers to cover their blue checkmarks.
The corporate has up to date its help web page to mirror the change. “As a subscriber, you’ll be able to select to cover your checkmark in your account. The checkmark shall be hidden in your profile and posts.”
Because the web page notes, the blue badge “should seem in some locations even in case you select to cover it”.
The replace is a tacit admission of the blowback generated by the paid verification scheme. Many customers, together with celebs, initially stated the transfer would result in confusion over the authenticity of verified accounts.
A marketing campaign was later launched by numerous high-profile customers encouraging folks to dam Twitter Blue subscribers because of their frustration over Musk’s dealing with of the platform.
Twitter itself was pressured to briefly halt the rollout of the verification programme after it led to impersonations and scams.
The corporate can be stated to be including proof of id to its X Blue subscription. Such a characteristic might be aimed on the platform’s longstanding drawback with bot accounts.
It might additionally probably energy the monetary funds system Musk desires to combine with X. The entrepreneur has beforehand urged he desires to create an all-in-one “tremendous app” that provides every thing from social media to banking and visible leisure.