Westchester County residents are swiping left relating to their native authorities’s new brand — griping it’s a turn-off as a result of it appears just like the trademark for the relationship app Hinge.
There’s a squiggly line that goes via the “H” letter in the Hinge brand — because it does for the redesigned Westchester one, critics notice.
“Fairly frankly, that is embarrassing. It’s a disgrace that cash was wasted for this design,” Iris Schlesinger wrote on the county’s Fb web page.
The brand new brand was unveiled as a parting present by Westchester County Government George Latimer, who’s vacating the workplace after getting elected to Congress.
County spokeswoman Catherine Cioffi refused to say how a lot public cash was spent on the panned redesign.
The venture additionally included two different new logos that includes “WCNY” — which a hater ripped as trying “like an early 90s radio station brand.”
“Nice selection,” Alan Cole wrote. “WCNY is the PBS TV/radio station I hearken to. Principally classical music on the radio however an excellent Bluegrass present from 9 to midnight on Sundays.”
Of the “Westchester County” design, Rosanna Perretta Spadini quipped, “That is so unhealthy that it’s made me care about one thing I didn’t suppose I cared about.”
Ken Frawley cracked, “How a lot did you pay the particular person to give you that description for a squiggly line?”
Graphic designer Marcy Rauch mentioned, “It’s a poor brand that’s outdated earlier than it’s out of the gate. Sigh.”
As for the “WCNY” brand, Fiona Russo famous that “WC” is the code for “bathroom in a bunch of nations, so WC NY?”
The group North Salem Republicans wrote, “The outdated one appears so significantly better. What a waste of taxpayer {dollars}.”
The county labored with the Alexandria, Va.-based advert agency Pleasure Riot to craft the logos.
“Possibly as a result of the company is out of Virgina and never even native to us?” Wealthy Lamendola instructed of the problems. “Attempting to make sense of it and arising empty-handed.”
Jessica Silverman wrote, “It will find yourself just like the mustard-colored license plate …modified in a number of years.
“Taxpayer cash wasted is true. Such a disgrace,” Silverman mentioned.
Latimer defended the “daring new brand,” along with his workplace saying the rebranding initiative coincided with a mandate requiring the county authorities to transition its webpage from a “.com” area to a “.gov,” rendering the outdated brand, which prominently featured the county’s web site deal with, out of date.
“The residents of Westchester County are linked. This connection is symbolized by the hook that seamlessly joins the C and H in our brand,” Latimer mentioned in an announcement. “We’re linked by rail, highway, and air. By tradition. And most significantly, by selection.”
The colours of the brand new brand have been chosen to mirror the county’s wealthy historical past and various character — “Columbia Blue” for historical past, “Darkish Inexperienced” for the setting and “Indigo Dye” for the county’s waterways, Latimer mentioned.
Westchester spokeswoman Cioffi disregarded the criticism.
“Anytime there may be change, you possibly can anticipate some adverse reactions,” the rep mentioned Sunday. “When a choice includes model, individuals will at all times have various opinions. Whereas we have now obtained a really optimistic response general, these with adverse ideas are usually extra vocal on social media.’
“Right now, we stay dedicated to transferring ahead, assured within the considerate course of that led to this resolution,” she mentioned. “This venture concerned quite a few rounds of public enter and design critiques.
“Partaking with the general public was not simply necessary—it was important to creating a brand new model that resonates with our neighborhood. After thorough overview and voting, this brand was chosen. We’re pleased with it, because it embodies many components that make Westchester County distinctive.”
Cioffi added that the rebranding marks an “thrilling new chapter for Westchester County, and we sit up for sharing it with everybody.”
Latimer, who has served as county government for 7 years, defeated Rep. Jamaal Bowman within the Democratic major for the sixteenth Home district overlaying a lot of Westchester and parts of The Bronx in June. He simply received the final election final week and will likely be sworn in Friday.
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