The DEA is asking out Taylor Swift.
Newly anointed DEA Administrator Derek Maltz is asking on tremendous sizzling celebrities just like the “Shake it Off” singer to step up and assist unfold his anti-drug message throughout Sunday’s massive sport.
“Right here’s the factor: Taylor Swift has 300 million followers,” Maltz informed The Submit in an unique interview. “If she did one 30-second video concerning the risks of artificial medication she might actually save hundreds and hundreds of younger children as a result of they take heed to her. They observe her. They love her.”
And never simply the pop icon — others with the ear of America’s youth ought to heed the decision, he stated.
He stated Kansas Metropolis Chiefs quarterback Patrick Mahomes, his Tremendous Bowl opponent, Philadelphia Eagles star Jalen Hurts, and WNBA phenom Caitlin Clark ought to all be doing their half.
“My objective throughout this Tremendous Bowl week is to guarantee that we might higher educate the nation’s celebrities, position fashions, social media influencers {and professional} athletes,” Maltz stated. “We would like them to higher perceive that that is one thing we’d like their assistance on.
“And right here’s why: Youngsters in America are on social media reels all day lengthy, whether or not its all of the social media websites, and that’s the place they’re studying. So we’ve to succeed in them the place they’re at.”
The DEA boss cited the tragic case of three Chiefs followers who froze to demise in a Missouri again yard whereas watching their group within the NFL playoffs final yr — allegedly with fentanyl and cocaine of their system.
“I instantly thought this can be a nice alternative,” Maltz stated.
Swift is especially poised to succeed in each her pop viewers and NFL followers main as much as the Tremendous Bowl — the 35-year-old singer/songwriter is just not solely one of many world’s high music acts, she’s additionally immersed in a high-profile whirlwind romance with Chiefs tight finish Travis Kelce.
That signifies that Swift has been very seen on the group’s video games.
In the meantime, Mahomes is without doubt one of the NFLs brightest stars after profitable back-to-back Tremendous Bowl titles over the previous two years — and goes for an unprecedented third championship on Sunday.
“I’ve one among our senior particular brokers in cost on the market on the Tremendous Bowl this week with the NFL Alumni Affiliation,” Maltz stated. “You get on as many radio exhibits to attempt to recruit these folks.
“So, that’s one among my high targets.”
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