Now the model is launching a one-day pop-up occasion later this month forward of its everlasting return to the excessive avenue in August.
Dubbed Topshop & Topman In The Home, the pop-up occasion is ready to happen on Might 10 within the basement of the home music label Defected Information on Curtain Highway in Shoreditch.
The occasion will run from 10am to 6pm, offering consumers with entry to the brand new Talamanca vary and restricted version Topshop x Defected t-shirts, accessible solely on the pop-up.
Tickets are bought out, however walk-ins are welcome, topic to availability, so it’s greatest to reach early. The occasion will function dwell DJ units from Defected’s Olive F, cocktails by MOTH, a glam bar expertise and, after all, loads of new garments.
Is Topshop coming again for good?
Topshop and Topman are anticipated to be again on the high-street in August this 12 months. One factor is for positive, the model is not going to be returning to its former flagship retailer at 214 Oxford Road, as that spot is now being occupied by the newly opened Ikea.
As a substitute, the model can be accessible via third-party retailers. It has already secured partnerships with choose stockists and plans to launch its personal standalone web site later this 12 months.
Additional concessions or standalone shops haven’t but been deliberate, but it surely has not been dominated out in the long run.
Did followers see this coming?
After Asos acquired Topshop in 2021, together with Miss Selfridge, the model has been on-line solely.
Nonetheless, in September final 12 months, Asos introduced plans to offload 75 per cent of its stake within the Topshop and Topman manufacturers to Danish agency Heartland.
Three posts with the identical video spelt out, “We’ve. Been. Listening”, with the quick movie ending with the phrases: “We missed you too.”
On the time, Mayor of London, Sir Sadiq Khan, additionally expressed his help for the marketing campaign to deliver the Topshop model again.
“I’d meet my mates outdoors Topshop, my daughters took me buying at Topshop and I do know each sort of Topshop jean,” he mentioned.
“Wouldn’t or not it’s nice to get Topshop again on Oxford Road?”
Chief government José Antonio Ramos Calamonte additionally mentioned on the time that the transfer would assist “speed up our technique to each supply prospects the most effective and most related product and to show Asos into an organization that delivers sustainable, worthwhile progress”.
When and why did Topshop shut?
As soon as upon a time, Topshop had round 70 shops, together with a flagship website on London’s Oxford Road. Its 100,000 sq ft Oxford Road retailer welcomed 400,000 prospects every week earlier than lockdown.
Who owns Topshop and Topman now?
Asos is now majority owned by Heartland, an arm of Bestseller.
Danish agency Bestseller is a trend enterprise managed by Asos shareholder Anders Povlsen. Along with Asos, Povlsen additionally owns Vera Moda and Jack & Jones via his Bestseller firm.
Povlsen is a Danish billionaire and Scotland’s largest landowner.
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