Initially of the 2024 election marketing campaign, the Liberal Democrat technique appeared to contain lots of Ed Davey enacting eye-catching stunts – from paddleboarding to taking over watery impediment programs. Then got here a warm-hearted video concerning the chief’s life as a carer, first for his mother and father after which for his younger son, highlighting Lib Dem social care insurance policies. However whereas these moments could have reduce by way of to voters, the celebration can also be counting on one thing else to shore up its probabilities: tactical voting.
The Guardian’s senior political correspondent, Peter Walker, went out on the marketing campaign path with the celebration. He was struck by how it’s weaponising disenchantment with the Tories to encourage voters who could choose one other celebration to vote for the Lib Dems as a extra dependable approach of conserving out Conservative MPs.
Michael Safi hears how tactical voting could also be rising in reputation, what its rewards and dangers could also be, and why it might assist the Lib Dems and the Inexperienced celebration – however not Reform UK – to win extra seats.
{Photograph}: Leon Neal/Getty Photographs
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