The Korean rivals are turning to smartphone-style smarts to boost image high quality and serve up film and TV present suggestions.
Samsung’s new NEO QLED TVs can management your sensible house
Samsung’s new televisions embrace a spread of 8K and 4K fashions that use its NEO QLED show expertise.
Their visuals are usually a notch beneath pricier OLED units, however solely essentially the most zealous cinephiles will discover the distinction.
The QN990F is that this yr’s flagship mannequin, an 8K TV with barely there borders obtainable from 65-inch to large 98-inch display screen sizes. With one in every of these in your wall, you might by no means enterprise to the cinema once more.
It options an upgraded model of the Glare-Free display screen tech (to eradicate reflections) present in final yr’s Samsung S95 OLED TV.
Throw in help for 240Hz at a 4K decision, and the brand new mannequin appears to be like set to be an awesome selection for binge-watchers and players.
Samsung’s NEO QLED 8K TV can search for recipes from what you are watching utilizing AI
Samsung
Beneath the hood, a beefier processor powers Samsung’s new “Imaginative and prescient AI” options, which supply all the things from real-time subtitles on the fly to data in regards to the actors on display screen.
Syncing together with your different smart-home devices, the AI may even ping you security alerts and every day updates, auto-dim your lights while you nod off in entrance of the TV, and look ahead to uncommon behaviour in pets or relations.

Samsung’s largest TV screens stretch to greater than 100 inches
Samsung
LG’s new OLED TVs function brightness-boosting AI
AI TVs are set to be a giant pattern this yr if CES 2025 is something to go by. The tech can be integral to the brand new OLED line-up unveiled by LG on the client tech convention.
A crop of recent evo G5 and M5 fashions carry the corporate’s newest AI chip and include Microsoft’s Copilot AI baked in. The chatbot is designed that can assist you troubleshoot while you’re caught in a jam, saving you having to rifle by way of settings. Copilot can be obtainable on Samsung’s new units, with the corporate promising so as to add help for Google’s AI down the road.

LG’s new OLED TVs supply thrice extra brightness, in line with the corporate
LG
Again with LG’s TVs, AI additionally performs an element within the sound high quality by choosing from the completely different audio and video modes to swimsuit every person. In the meantime, AI Voice ID can establish who’s utilizing the TV, change to their most popular profile and advocate content material based mostly on their preferences.
For players, the G5 sequence – starting from 55- to 83-inch show sizes – is outwardly the primary to function 4K 165Hz VRR TV that’s licensed by Nvidia G-Sync and AMD FreeSync Premium. The upgrades deliver it nearer to the form of specs you’d discover on a top-notch gaming monitor.
By way of visuals, LG is taking a brand new method to fixing the brightness downside with OLEDs, which might’t hit the identical peak brightness as LCDs and different sorts of TV shows.

LG’s TVs allow you to discuss to Microsoft’s Copilot AI chatbot while you need assistance tweaking the settings
LG
Beforehand, the corporate relied on one thing referred to as a micro-lens array – putting billions of tiny convex lenses above OLED pixels to extend brightness by redirecting and optimising mild transmission.
Now, it’s ditching that tech in favour of light-boosting algorithms that “obtain brightness thrice larger than standard OLED fashions”, per LG. Consequently, the TVs apparently output even higher black ranges in the course of the day and with the lights off.
Like Samsung, LG will announce pricing nearer to the discharge dates of the fashions later this yr.
Supply hyperlink