No whey! Protein drinks aren’t only for bodybuilders anymore.
Ozempic and Mounjaro customers are more and more turning to protein drinks as a handy option to fight extra muscle loss as they shed kilos.
Two months into taking Sort II diabetes weight-loss drug Mounjaro, Elise Ramer, a PR professional in Sarasota, FL, began consuming protein shakes.
Because of this, Ramer mentioned she has efficiently misplaced 60 kilos in her 18-month weight-loss journey, whereas retaining muscle definition.
She places Fairlife’s Core Energy in her espresso within the morning.
“It’s a good way to begin the day with out having to take a seat down and have a full breakfast,” mentioned Ramer, 42, who additionally drinks it straight at evening.
Gross sales of protein and meal alternative liquids are up 11.1% 12 months over 12 months to $4.7 billion for the 52 weeks ending June 19, in keeping with knowledge supplied by retail tracker SPINS.
Protein and meal alternative powder gross sales elevated 4.7% for the interval to $1.5 billion.
“Many meals and beverage classes are sure to profit from the drug use, however protein consumption has been one of many firsts customers are gravitating towards,” mentioned Scott Dicker, senior director of market insights at SPINS. “For instance, sooner or later, we could anticipate to see issues like sweets and snack purchases lower as cravings are curbed.”
A complete of 13% of customers utilizing medication like Ozempic and Mounjaro mentioned they consumed protein shakes within the final two years, in keeping with knowledge from client analysis company Rila International Consulting.
“Our analysis highlights a major shift in client well being behaviors, emphasizing the rising function of protein shakes and different dietary interventions in enhancing remedy outcomes and stopping severe diseases,” mentioned Rila CEO Tsvetta Kaleynska.
Protein shakes are choice as weight-loss medication make it “difficult to eat bigger portions of complete meals mandatory to satisfy protein necessities,” mentioned registered dietician Gretchen Zimmermann.
Bodybuilders have lengthy used protein shakes to construct muscle, whereas the aged have consumed them to keep up vitamin and stop or deal with lack of muscle operate.
“Protein shakes supply a handy resolution, supplying you with as much as 30 grams of protein with solely a pair hundred energy per serving,” Zimmermann mentioned.
Queens resident Karlin D. Carney drank protein shakes for years earlier than beginning on glucagon-like peptide‑1, or GLP-1, medication to deal with Sort II diabetes and weight problems 4 years in the past.
At that time he upped his protein shake consumption to 5 occasions every week, consuming shakes as a fast breakfast and an additional snack on exercise days.
“They’re a better and cheaper option to eat additional protein, particularly if you’re a busy particular person like me,” mentioned Carney, 40, a doctoral candidate in acupuncture at Pacific Faculty who’s taking Mounjaro. “Or should you don’t have a lot of an urge for food.”
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