As soon as once more, 4 quarters should purchase you a little bit slice of heaven.
The beloved greenback pizza slice could also be a much-missed relic of the latest previous, however a minimum of one pizza proprietor’s doing what he can to provide his prospects extra bang for his or her buck.
Sana Ullah is again to promoting slices for a buck at his two East Village joints — BD Star Pizza and 99 Cent Pizza — after charging patrons $1.50 beginning final spring.
“I believe one greenback is cheap” for a slice, Ullah informed The Put up. “For thus many, it’s the identical factor. Folks [are] struggling. Sure, I promote extra [slices], but additionally, I assist folks.
Clients are pleased to avoid wasting dough.
“I needed to rub my eyes there for a second,” mentioned Chris Hinds, who noticed Ullah’s “99¢ Pizza” indicators from two blocks away. “Nobody sells greenback slices anymore,” so “at a time once we’re all paying extra for the whole lot, it’s good to see that its making a comeback.”
Frank Santangelo, 37, mentioned he, too, is glad to see the true revival of the greenback slice.
“It’s about rattling time,” mentioned Santangelo, who lives close by. “New York Metropolis hasn’t felt the identical” with out the quintessential greenback slice.
Like different retailers throughout town, rising manufacturing prices brought on by rampant inflation pressured Ullah to extend his cheese slice worth to $1.50 in 2022.
“Every part’s gotten costlier,” Ullah mentioned. “Cheese, flour, napkins, dough.”
Final yr, he tried promoting greenback slices once more at his 99 Cent Pizza store on East 14th Avenue, solely to boost costs by half-a-dollar inside months.
Realizing lots of his loyal prospects appeared unwilling to fork over an additional 50¢, Ullah went again to promoting greenback slices about 4 months in the past, leading to solely a slight uptick in gross sales.
“For those who assist somebody,” he mentioned, “then somebody will aid you.”
Ullah mentioned on Friday and Saturday nights, there are normally strains outdoors BD Star Pizza, positioned on Avenue A close to sixth Avenue, and 99 Cent Pizza, on East 14th Avenue between 2nd and third Avenues.
“Nothing like a greenback slice to absorb the alcohol,” Hinds mentioned.
Pizza lover Gina Bennicasa, 44, gave her BD Star slice a good “5 out of 10,” calling it a bit too tacky for her style.
“However I by no means actually count on a lot from a greenback slice,” she mentioned.
Supply hyperlink
