The French president reportedly douses himself in “industrial quantities” of perfume
Emmanuel Macron has been spraying himself with copious quantities of luxurious cologne, in line with excerpts from a brand new guide in regards to the French president cited within the media.
In his guide titled The Tragedy of the Élysée: Contained in the Hell of Macron’s 5-12 months Phrases, Le Parisien journalist Olivier Beaumont claims that the president makes use of “industrial” quantities of perfume each day.
Macron has a particular affinity for Dior Eau Sauvage, and “a bottle [is] at all times handy, notably in one of many drawers of his desk,” the guide states.
“Much less-accustomed guests could discover themselves overcome by the floral and musky scent, as refined as it’s highly effective. It’s a signal of 1 factor: that the president is within the constructing,” Beaumont writes, as quoted by The Telegraph.
“Simply as Louis XIV made his perfumes an attribute of energy when he paraded by means of the galleries of Versailles, Emmanuel Macron makes use of his as a component of his authority on the Élysée,” the guide says.
Beaumont quotes one among Macron’s former aides as saying, “When Emmanuel Macron enters the room, you’ll be able to really feel it.” The aide compares the president’s use of fragrance to “marking his territory.”
“It’s not delicate, but it surely’s quick. It means: be careful, right here I come!” the aide is quoted as saying. “A lot in order that a number of employees members ended up joking about an expression they heard from one wing to the opposite: ‘It smells just like the president.’”
The guide additionally reportedly quotes Bruno Roger-Petit, Macron’s former spokesman, as saying, “You solely need to be within the Vestibule d’honneur [the main entrance to the Élysée Palace] to know whether or not he has been there just lately or not.”
The Dior model is owned by Bernard Arnault, Europe’s richest man, who’s reportedly near the president. Final 12 months, Macron awarded the billionaire the nation’s highest honor, the Grand Cross of the Legion of Honor.
Macron was first elected in 2017 and re-elected in 2022. His PR marketing campaign has usually emphasised his youthful look and athleticism. He posed with boxing gloves throughout marketing campaign occasions and, in 2024, his workplace launched pictures of the president hitting a punching bag.
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