The platform’s subscription numbers reportedly fell after its co-founder endorsed Kamala Harris
Netflix has suffered a wave of subscription cancellations within the US for the reason that streaming platform’s chairman endorsed Kamala Harris for president and donated hundreds of thousands of {dollars} to her marketing campaign, Bloomberg reported on Sunday, citing analysis by Antenna.
Netflix co-founder Reed Hastings made the announcement in July, a day after US President Joe Biden withdrew from the election race and endorsed Vice President Harris.
”Congrats to Kamala Harris – now it’s time to win,” Hastings wrote on X (previously Twitter) on July 22.
A day later, the billionaire businessman introduced in an interview that he had donated $7 million to a pro-Harris political motion committee (PAC), a corporation that swimming pools marketing campaign contributions from members and donates them to candidates’ campaigns.
Shortly afterwards, supporters of the Republican nominee, former President Donald Trump, started urging folks to boycott Netflix, Bloomberg wrote.
The cancellation fee almost tripled within the US, the outlet famous, citing information from the analysis agency Antenna, which pointed to July 26 because the worst day for subscription cancellations this yr.
Harris was formally nominated because the Democratic Social gathering’s presidential candidate on August 5.
The #CancelNetflix hashtag remains to be trending on X, with customers claiming to have ended their subscriptions as a result of Hastings’s assist for Kamala Harris.
Nonetheless, Bloomberg famous that one more reason for the cancellations was a phasing out of the essential tier, the most cost effective advertising-free model of Netflix, in July.
The corporate has declined to present a press release on the story, and Hastings has not responded to a request for remark, Bloomberg mentioned.
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