Fashions on horseback and footballers on the catwalk: Vogue World’s salute to Paris

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Fashions on horseback and footballers on the catwalk: Vogue World’s salute to Paris

Paris has lots happening proper now. With one week to go earlier than the primary spherical of voting in elections that would radically redraw French politics, the nation is a tinderbox. Pre-Olympic nerves are frayed; excessive water ranges on the Seine after weeks of heavy rain have pressured the postponement of a rehearsal for the formidable opening ceremony, resulting from be carried out on barges crusing by way of town. Soccer followers are on tenterhooks on the eve of a vital Euro 2024 encounter with Poland.

However Paris isn’t too busy for a style present. Particularly one with supermodels Gigi Hadid and Kendall Jenner on horseback, Dangerous Bunny rapping, Sabrina Carpenter channelling Brigitte Bardot and Katy Perry in a leather-based harness, US actor Jeremy Pope dancing to Eartha Kitt, and iconic French ex-footballers Djibril Cissé, Blaise Matuidi and Emmanuel Petit taking a lap of honour beneath a photogenic midsummer sundown.

Vogue World: Paris, the primary style present ever held within the Place Vendôme, was style’s unofficial opening ceremony for an Olympics which, with LVMH as a serious sponsor, is about to be essentially the most style-adjacent video games in historical past.

This was the third outing for the Vogue World franchise, after occasions in London and New York. The decline of print media has humbled as soon as mighty shiny magazines, leaving editor in chief Anna Wintour searching for a brand new platform from which the nonetheless potent Vogue model can wield energy and make cash. Vogue World is a car for protecting the Vogue identify alive in a post-magazines world as a gatekeeper to the world of glamour and a byword for comfortable energy. It’s a rollout of the Met Gala, the annual New York charity gala which Wintour has remodeled right into a information occasion and which this yr raised $26bn for town’s Metropolitan Museum. Vogue World, just like the Met Gala, is a charitable initiative – ticket proceeds from Paris will go to Secours Populaire, a non-profit that promotes entry to sport for French kids – however the means of the occasion to draw severe cash, with sponsorship this yr from eBay and Nike, may have escaped no one’s discover.

Emmanuel Petit on the catwalk throughout Vogue World: Paris. {Photograph}: Victor Boyko/Getty Photos for Vogue

Eight hundred gilt chairs circled the cobblestones of the Place Vendôme. Napoleon stood imperious atop his 40-metre bronze column; the ghost of Coco Chanel, whose residence missed this sq., absolutely peeked from one of many curtain-swagged arched home windows of the Ritz. Diane Von Furstenberg, Légion d’honneur medal pinned to her tricolour robe, held fingers with Christian Louboutin. Because the orchestra struck up, a pageant of seamstresses from Balenciaga, Dior and different iconic ateliers, dressed of their conventional white coats, waved flags as if at an Italian palio. The present was an esoteric historical past lesson of a century of French style, carried out by a solid of 151 fashions and 70 dancers alongside veteran athletes and French youth groups, which twinned every decade with a sport.

The Nineteen Eighties, as an illustration, have been represented by the martial arts, which meant black-belted athletes kicked in unison whereas fashions marched in the wrong way cosplaying energy dressing by carrying Saint Laurent energy tailoring and pretending to speak into brick-sized cell phones.

The stadium scale of the Place Vendôme lent itself to the supersized choreography of a soccer match, albeit with picturesque curlicued wrought-iron lamp-posts as a substitute of evident floodlights. In distinction to the London occasion, which was staged in a theatre, this was all motion with no dialogue. However the temper was extra Folies Bergère than Stade de France. At any given second, the scene would possibly embrace helmeted cyclists zooming previous tap-dancers in Chanel flapper clothes, or frock-coated waiters pirouetting with trays of drinks whereas iconic fashions together with Debra Shaw catwalked in iconic Givenchy night robes. Sabrina Carpenter, in retro swimwear, picked a path between a troupe miming synchronised swimming wearing caps and goggles. Thoroughbreds Django and Napo, carrying Gigi Hadid and Kendall Jenner, have been outfitted in large Hermes scarves for the event.

After the present, front-rowers Pharrell Williams and actor Diane Kruger retired to the Ritz for champagne. However exterior within the Place Vendôme, the troupes of younger athletes, jacked up on adrenaline and movie star selfies, stayed to bop and have fun. For one evening at the very least, Paris was in celebration temper.


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