A gaggle of Higher West Aspect bars is attempting to make use of congestion pricing to gin up enterprise.
“You’re in luck . . . all our places are above the zone,” boasted a social media put up this week from Dive Bars proprietor Lee Seinfeld, referring to the brand new $9 congestion-pricing zone beneath sixtieth Avenue in Manhattan.
Seinfeld, who owns the Higher West Aspect spot in addition to Broadway Dive, Dive 75 and Dive 106th, mentioned he and different bar house owners are hoping clients who dwell or work exterior the sixtieth Avenue toll zone keep near house.
“Another excuse to remain uptown!” one follower chimed in.
However the promotion will solely go to date.
“Now could be the hardest time of the yr for us within the bar and restaurant enterprise,” Seinfeld mentioned, citing Dry January, the frigid climate and college students being house for winter break.
With congestion pricing in addition, “it’s going to be very unhealthy for enterprise,” he mentioned.
Meals costs have rocketed 45% since 2020, he mentioned, and his companies barely made it out of the pandemic.
In the meantime, some Massive Apple eating places beneath sixtieth Avenue are providing $9 reductions to offset the brand new levy for purchasers.
“It’s a solution to take a little bit of the sting out of being stung by congestion pricing,” restaurateur Aristotle “Telly” Hatzigeorgiou instructed The Put up’s Aspect Dish.
