‘Ghost kitchens’, quick informal and better costs: how the pandemic modified the US restaurant trade

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‘Ghost kitchens’, quick informal and better costs: how the pandemic modified the US restaurant trade

Before Covid, Li’l Dizzy’s, a Creole buffet run by one in every of New Orleans’ well-known Black restaurant households, was a mainstay of town’s Treme neighborhood. However when officers issued the primary Covid stay-at-home orders in March 2020, Li’l Dizzy’s closed, and it didn’t reopen: how might a buffet restaurant function throughout a pandemic?

That fall, the cafe’s 73-year-old proprietor, Wayne Baquet Sr, introduced he was promoting the restaurant, citing his age and pandemic well being dangers. The closure appeared to mark the top of a Baquet culinary household legacy that began in Treme in the Nineteen Forties and expanded to different household outposts throughout town.

“Folks had been very heartbroken,” stated Arkesha Baquet. She and her husband, Wayne Baquet Jr, each had careers outdoors the restaurant trade. However, she stated: “Wayne and I noticed we didn’t need the household legacy to finish like that.” They purchased Li’l Dizzy’s and reopened it in February 2021: “Similar meals, similar household, simply in a distinct format”.

5 years after pandemic shutdowns despatched the restaurant trade into disaster, Li’l Dizzy’s rebirth is monitoring broader adjustments, as eating places throughout the nation reply to skyrocketing meals prices, labor shortages, larger employees wages and large ongoing shifts in buyer habits.

The cafe not gives breakfast, working as an alternative as a lunch-only vacation spot, open 11 to three. As soon as a table-service restaurant, Li’l Dizzy’s now serves all meals in to-go containers, a mid-pandemic adaptation that ended up changing into everlasting.

Now that Li’l Dizzy’s patrons are consuming from disposable plates, Arkesha Baquet stated, she places much more emphasis on the restaurant’s service tradition, ensuring to greet diners and test in on them. And an ongoing precedence, Baquet Jr stated, is that “we attempt to preserve our costs very in line”. Whereas the restaurant attracts loads of vacationers, “it’s necessary for our native folks to get pleasure from our choices”.

Like Li’l Dizzy’s, the US restaurant trade as an entire has survived the disaster of Covid-19: as of early 2025, it’s as soon as once more using greater than 12 million folks, barely extra than simply earlier than the pandemic in February 2020, in line with authorities statistics compiled by the Nationwide Restaurant Affiliation. The commerce affiliation estimates the trade will generate as much as $1.5tn in gross sales in 2025.

A staffing scarcity in 2021 resulted in an total long-overdue enhance in wages for restaurant staff. New $20-an-hour minimal wage legal guidelines for quick meals jobs in California elevated wages for these staff with out vital tradeoffs, early analysis discovered, and put strain on unbiased eating places to boost wages as effectively.

However the trade’s restoration has additionally been marked by main cultural shifts, some created by the pandemic, others apparently accelerated by it.

Dearer full-service eating places have misplaced an estimated 250,000 jobs because the pandemic, whereas “fast-casual” eating places, which mix quick food-style service with higher-quality meals, have grown barely. And the “little deal with” phase of the trade, together with espresso, donut and ice cream outlets, has grown 20%, in line with Nationwide Restaurant Affiliation statistics.

There’s additionally been large progress in “ghost kitchens”, delivery-only eating places that haven’t any eating space in any respect, stated Dinesh Puranam, an assistant professor of selling on the College of Southern California. Ghost kitchen gross sales have already surpassed $60bn yearly, he stated.

Since 2020, there’s been a basic shift in restaurant patrons’ choice for takeout and supply over in-store eating, Puranam stated. “The pandemic triggered that shift fairly quickly, however the shift appears to be right here to remain.”

A just lately shuttered restaurant on Fundamental Avenue within the Flushing neighborhood of the Queens borough of New York, on 8 August 2020. {Photograph}: Gary He/The Guardian

As new restaurant codecs have grown, old school ones, just like the bar and grill or the basic restaurant chain, have suffered. In 2024, a few of America’s in style sit-down restaurant chains, together with TGI Fridays and Crimson Lobster, filed for chapter whereas fast-casual, assembly-line preparation manufacturers comparable to Chipotle boomed.

Whereas prospects might have been initially excited to return to in-person eating after the pandemic, the frequently rising prices of a sit-down eating expertise have began to meet up with eating places, stated Victor Fernandez of Black Field Intelligence, which tracks enterprise efficiency throughout US chain eating places.

“When you return 10 years, restaurant costs have gone up by 48%, whereas grocery costs have solely gone up by 28% – and it reveals,” Fernandez stated.

Chain eating places throughout the US have seen a bigger lower in patron site visitors at breakfast and lunch than at dinner, a development Fernandez attributes to the persevering with prevalence of distant and hybrid work insurance policies.

Inflation and rising meals prices within the US have compelled eating places of all types to stroll a fragile line. Greater than 90% of unbiased eating places surveyed raised their costs in 2024, as additionally they elevated employees wages, in line with a 2025 James Beard Basis report. However large value will increase can spark backlash, the examine concluded: unbiased eating places that raised their costs by 15% or extra in 2024 noticed a decline in earnings, and fewer prospects.

Alcohol consumption has additionally continued to shift because the pandemic, restaurant specialists stated, with youthful generations of People apparently much less excited by ingesting – a potential downside for the trade, the place excessive margins on alcohol gross sales have lengthy helped eating places’ backside traces.

The trade’s restoration has additionally been geographically uneven. Some states – Louisiana, Maine, Maryland, Oregon and Vermont – have skilled large drops of their complete variety of restaurant jobs post-pandemic. Different states comparable to Montana, Nevada, Oklahoma and Utah noticed double-digit will increase.

Pandemic survival methods

The American restaurant trade’s survival is a testomony to the creativity and adaptability of its members, stated Michael Kaufman, a senior lecturer on the Harvard Enterprise faculty.

The early months of the pandemic had been “about as scary a time for an trade as you may think about”, Kaufman stated. “Over time, as a result of eating places are typically run by people who find themselves very ingenious in the best way they confront points and issues, there have been all types of options.”

Monique King, a longtime chef who owns two classic diners in Los Angeles together with her husband, Paul Rosenbluh, recalled the primary months of the pandemic as “a sport of pivot after pivot after pivot”.

First, she and her husband labored alone to show one in every of their diners, Cindy’s, right into a takeout solely operation. Then they reworked their parking zone into an outside eating area borrowing from residential neighbors and crisscrossing Los Angeles to acquire outside tables and umbrellas, as world provide chains broke down. It was an eerie time, King stated: on one supply-gathering mission, she discovered herself driving down an LA freeway through the usually jam-packed peak of morning rush hour in one of many solely vehicles on the highway.

When eating places had been allowed to function socially distanced indoor eating, they hand-built plexiglass dividers between the diner’s outdated cubicles and spaced out folks sitting on the counter stools.

The provision chain issues didn’t cease: for months, they couldn’t get Heinz ketchup. Then they struggled to get sufficient saltine crackers or the correct of root beer. However the social and political challenges had been tougher: a handful of shoppers would reliably defy masks mandates after which flip confrontational, placing already-beleaguered servers beneath further stress. “Paul and I needed to be there each day, from open to shut”, so they may intervene when mandatory, King stated.

Whereas laborious work and expertise performed an necessary function in restaurant survival, the comparatively sturdy state of the trade as we speak can also be a testomony to native and federal authorities help for companies in disaster, stated Cody Utzman, a restaurateur from Corvallis, Oregon.

Utzman, who had spent his 20s and early 30s constructing a small empire of hipster-friendly Brooklyn eating places, had moved again house to Oregon after his father’s demise, to be nearer to his household.

He opened Bodhi, a brand new bakery and cafe, only a few months earlier than the pandemic shutdowns, pouring his complete financial savings into the brand new enterprise.

When the primary stay-at-home orders got here, he determined to easily shut. “Is it going to be per week? Is it going to be two weeks? That was just about what we had been taking a look at. Then these two weeks become three months,” he stated.

Utzman stayed at house together with his five-year-old daughter. For the primary time in an extended and infrequently high-powered profession, he discovered himself “counting on authorities applications, counting on unemployment insurance coverage. I went from having what was a profitable enterprise to not realizing if I used to be going to have a job when it was throughout.”

Utzman determined to hold on, satisfied that the federal government would ultimately bail out the restaurant trade as a result of the financial devastation could be too nice if it didn’t.

The primary pandemic help he obtained, from native applications in Oregon, introduced in $10,000 or $20,000 at a time, however the early cash helped. As soon as his cafe had reopened, it earned solely a fraction of its pre-pandemic gross sales. However Oregon and the federal Paycheck Safety Program helped shut that hole and gave Utzman funds to increase his supply program.

Joe Biden visits Taqueria Las Gemelas, a beneficiary of the Restaurant Revitalization Fund, in Washington DC on 5 Might 2021. {Photograph}: Nicholas Kamm/AFP/Getty Photos

Then got here the federal Restaurant Revitalization Fund, for which Utzman and lots of others had lobbied. That introduced his restaurant greater than $200,000, which Utzman used “to speculate again into our enterprise, and make investments again into the group”, by buying extra tools, increasing gross sales to extra farmer’s markets and opening further places. At this time, Utzman’s enterprise has 75 staff, in contrast with 17 on the low level of the pandemic.

A shift from in-person eating to supply

Like Li’l Dizzy’s, a surprisingly giant chunk of Bodhi’s enterprise is now supply, a improvement that may by no means have occurred with out the pandemic.

“It’s fairly superb what folks can pay for,” Utzman stated. “Folks will get a $6 espresso and pay $6 to have it delivered, and we simply chortle. It’s like, ‘Oh my god, is {that a} school pupil together with her dad’s Amex card?’”

Trade specialists stated that the shift from in-restaurant eating to takeout and supply is affecting all segments of the enterprise, from sit-down eating places to fast-casual chains. Three-quarters of restaurant site visitors nationwide is meals that’s consumed off-premises, Kaufman stated.

At full-service chain eating places earlier than the pandemic, solely about 12% of gross sales had been for takeout or supply meals, Fernandez stated. At this time, it’s practically 20%.

At fast service and fast-casual chains, the shift is even starker: 75% of gross sales in 2024 had been eaten off-premises, in contrast with 46% in 2019.

A part of that shift has been pushed by the rise of supply platforms comparable to DoorDash and Uber Eats, Kaufman stated, however there are additionally broader cultural developments at play: eating, as soon as a communal exercise, like buying and watching films, is now yet one more factor folks love to do with out leaving their houses.

“I believe folks like comfort. I believe that is probably not good societally. I’d prefer to have folks coming collectively, and breaking bread, and socializing collectively,” Kaufman stated.

When superstar chef Thomas Keller just lately visited Kaufman’s Harvard MBA class on the restaurant trade, the group mentioned the challenges of the brand new supply tradition – and the ramifications it might need for the way forward for positive eating experiences, which can’t be put in a paper bag and left on a doorstep.

“I don’t suppose [Keller] is anxious in regards to the French Laundry per se, I believe he’s simply posing the query of ‘The place does society go, and the way does this play out total?’” Kaufman stated.

Utzman was extra optimistic: whereas supply gross sales have grown, his cafe in downtown Corvallis nonetheless overflows with college students from close by Oregon State College and native regulars. Some trustworthy prospects have been coming to that precise spot day by day, and even a number of instances a day, for many years, as one espresso store after one other occupied the area. It’s generally known as “Corvallis’s front room”, he stated.

In New Orleans, Arkesha Baquet stated, the pandemic finally proved a chance for some up-and-coming cooks, whilst some legacy companies closed. She rattled off an inventory of locals who had transitioned from promoting meals from their houses through the pandemic to having meals vehicles, or grown from meals vehicles to opening bricks-and-mortar companies.

“What you had within the pandemic was, folks ate all day,” she stated. “You had been locked inside; you ate and watched a Netflix subscription.”

New challenges are piling up for eating places, together with ongoing provide chain issues, and the continued devastation of floods, wildfires and different excessive climate. In Los Angeles, one in every of King’s two classic diners, Fox’s, burned down in January’s wildfires. In the meantime, Cindy’s, her remaining diner, added a $2 surcharge on egg dishes early in February, as fowl flu has precipitated egg costs to soar.

“It does really feel like [the last few years have] sort of been a bit of bit relentless,” King stated.

However Utzman stated he had been stunned to obtain a question wanting again on the pandemic. “I had even sort of forgotten about it,” he stated. “It simply feels prefer it’s behind us.”


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