Kendrick Lamar is getting ready to go from Grammys glory to the Tremendous Bowl halftime present as the largest US sporting occasion of the yr arrives in New Orleans this weekend.
The acclaimed rapper gained 5 Grammy awards final weekend for his controversial Drake diss observe Not Like Us. The track is at present the topic of a defamation lawsuit with lyrics calling the Canadian star a “licensed paedophile”. Drake’s attorneys have referred to as the track “harmful” in a submitting made final month.
In response to TMZ, Lamar will certainly be together with the track in his efficiency however the query stays as to which lyrics will likely be deemed appropriate for the telecast by each the NFL and Fox, who will likely be airing the sport.
Lamar is not any stranger to the Tremendous Bowl stage, having appeared throughout 2022’s hip-hop and R&B headliner present alongside Dr Dre, Snoop Dogg, Eminem and Mary J Blige.
In an interview this week, he spoke of the significance of bringing his “LA power” with him on Sunday. “That’s one thing I needed to hold over to New Orleans and for the world to see,” he stated. “That is me. That is Kendrick Lamar, 37 years outdated, and I nonetheless really feel like I’m elevating, I’m nonetheless on a journey.” When requested about what viewers can anticipate, he stated that “storytelling” will likely be a key element of his set.
Hypothesis has been rife over who his shock friends will likely be, with solely SZA as but confirmed. The pair lately introduced a serious area tour beginning later this yr.
“What I can say is he’s labored actually onerous on it,” SZA stated on the Grammys. “And I’m so honored to be part of it and I’m so honored to even know him and exist in the identical time as somebody as good as him.”
Taylor Swift is about to attend once more in assist of her boyfriend, Travis Kelce, whose group, the Kansas Metropolis Chiefs, will face the Philadelphia Eagles. Swift, who beforehand collaborated with Lamar on the only Unhealthy Blood, will reportedly watch the sport from a $2m suite on the Caesars Superdome with rumours of movie star mates alongside. Final yr she introduced Hugh Jackman, Blake Full of life, Ice Spice, Lana Del Rey and Ryan Reynolds together with her.
The singer will face her personal competitors inside the stadium with Donald Trump set to attend, the primary time a sitting president has watched the sport in individual. After Swift confirmed her assist for the Democratic presidential candidate, Kamala Harris, final yr, Trump posted on-line: “I HATE TAYLOR SWIFT!”
In a 2019 interview with the Guardian, Swift stated: “We’re a democracy – at the least, we’re speculated to be – the place you’re allowed to disagree, dissent, debate. I actually suppose that he thinks that is an autocracy.”
When Kelce was requested about Trump’s attendance this week he stated: “That’s superior. It’s an ideal honor. I believe you understand, irrespective of who the president is, I do know I’m excited as a result of it’s the largest recreation of my life, you understand, and having the president there – it’s the perfect nation on the planet – and that’s fairly cool.”
The price of a Tremendous Bowl advert has additionally risen this yr to $8m for a 30-second spot. Main commercials this yr will embody stars reminiscent of Ben Affleck, Charli xcx, Matthew McConaughey, Glen Powell, Greta Gerwig and a reunion for the When Harry Met Sally stars Meg Ryan and Billy Crystal.
The Hollywood Reporter is claiming by means of sources that many massive stars are receiving $3-5m for main adverts.
One of the crucial controversial spots on Sunday could come from the divisive synthetic intelligence firm OpenAI. It can mark the primary foray into business promoting for the agency behind ChatGPT.
Google has already been pressured to edit an advert for its AI device after it included a false statistic about world gouda consumption, a mistake that was blamed on AI itself.
Final yr’s Tremendous Bowl attracted round 123 million viewers.
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