Social media platform X on Monday sued media watchdog group Media Issues, alleging the group defamed the platform after it revealed a report that stated advertisements for main manufacturers had appeared subsequent to posts touting Nazism.
X, previously Twitter, has confronted rising outrage since Media Issues revealed the report on Thursday, which led IBM, Comcast and a number of other different advertisers to tug advertisements from the platform in response.
Within the lawsuit filed in a US district courtroom in Texas, X claimed Media Issues “manipulated” the social media platform through the use of accounts that completely adopted accounts for main manufacturers or customers recognized to supply fringe content material and “resorted to endlessly scrolling and refreshing” the feed till it discovered advertisements subsequent to extremist posts.
Media Issues’ report misrepresented the everyday expertise on X “with the intention of harming X and its enterprise”, the corporate stated within the lawsuit.
The watchdog group didn’t instantly reply to a request for remark after the lawsuit was filed.
In an interview with Reuters earlier on Monday, Angelo Carusone, the Media Issues president, stated the non-profit’s findings flew within the face of X’s statements that it had launched security protections to forestall advertisements from showing subsequent to dangerous content material.
“For those who seek for white nationalist content material, there are advertisements flourishing. The system they are saying exists just isn’t working as such,” he stated.
X stated within the lawsuit that advertisements for IBM, Comcast and Oracle solely appeared alongside hateful content material for one viewer, which the corporate stated was Media Issues.
“Knowledge wins over manipulation or allegations. Don’t be manipulated. Stand with X,” Linda Yaccarino, the chief government of X, posted on Monday.
Ken Paxton, the Texas legal professional normal, stated on Monday his workplace was opening an investigation into Media Issues and that he was “extraordinarily troubled” by allegations that the group manipulated knowledge on X.
Since Musk bought Twitter for $44bn in October 2022, a stream of advertisers have fled the platform, cautious of a few of Musk’s controversial posts and layoffs of staff who labored to reasonable content material.
The platform’s US advert income has declined at the least 55% year-over-year every month since Musk’s takeover, Reuters beforehand reported.
Yaccarino advised staff in a notice on Sunday that whereas some advertisers had paused their investments following the report’s publication, the corporate had been clear about its efforts to struggle antisemitism and discrimination.