Pink has grow to be the celeb hair shade of the coronavirus pandemic. Final weekend, Chrissy Teigen unveiled a pink-purple do, whereas Jennifer Lopez’s stylist confirmed the actor and singer sporting a comparable shade simply earlier than Christmas.
Variants of the colour have dominated 2020’s greatest popular culture moments, and that appears set to hold on in 2021.
Justin Bieber went pink for his Yummy video in January, whereas Girl Gaga went pink in February for her Silly Love video. And others resembling Dua Lipa, Madonna and comic Whitney Cummings dyed their hair rose, fuchsia and bubblegum.
The colour scans properly on social media platforms resembling Instagram and TikTok, it’s low upkeep as a dye, and has a subversive historic aspect from punk and grunge.
“Previously yr, we’ve bought one pink hair product each 30 seconds,” mentioned Alex Brownsell, co-founder and artistic director of hair firm Bleach, “which is a 50% improve from the earlier yr.”
There’s little question pink interprets properly on social. “As magnificence influencers and customers, we are inclined to lean in direction of issues which can be eye-catching and statement-making,” mentioned hair stylist DaRico Jackson. “Not solely does pink pop in your web page, nevertheless it matches up on all sides.”
Regardless of the obvious extremity of selecting the shade as a hair shade, it’s not an allegiance that should final perpetually. “It’s a low-commitment shade that fades or washes out when you become bored with it,” mentioned Rachael Gibson, editor of the Hair Historian on Instagram.
Pink hair in popular culture may nonetheless call to mind Kurt Cobain or Return of Saturn-era Gwen Stefani, however individuals had been discovering the tone lengthy earlier than the appearance of any kind of various tradition.
“An early instance of pink hair as a development can be within the 18th century, when hair powders for wigs got here in trend shades of pink and different pastels,” mentioned Gibson. “These powders, which had been usually scented with lavender or different flower essences, had been utilized by males and girls.”
A component of more moderen nostalgia – which was a part of 2020’s greatest trend traits – additionally performs a component within the shade’s present ubiquity, with pink hair referencing punk.
“[In the 70s] utilizing a purposefully unnatural shade like pink made a press release, and flew within the face of typical magnificence. For the common individual coloring your hair was nonetheless pretty hush-hush within the 70s,” mentioned Gibson. “Pairing a visually aggressive type like spiked hair with a historically female shade like pink performs with stereotypes in a pleasingly complicated approach.”
Defying stereotypes was additionally Michaela Coel as Arabella in 2020’s most talked about present, I Might Destroy You. Her pink wig was a key piece of costuming for the character: defining her within the “earlier than” interval of the present.
“Pink has so lengthy been related to magnificence and femininity, qualities lengthy denied Black girls,” mentioned the creator Ronda Racha Penrice, “so maybe it’s additionally a subversive act through which Black girls are asserting and affirming their magnificence and femininity.”
Citing the affect of pink hair wearers Nicki Minaj and Lil Kim on one in every of 2020’s greatest pop stars, Doja Cat, Penrice added: “My guess is that the multi-coloured hair comes from Carnival and represents celebration and jubilee.”
And that want for distinction within the face of the pandemic might be why the colour is It proper now. “Pink is a really joyful, constructive shade, which is frankly what all of us want,” mentioned Gibson.