Wednesday, July 28, 2021
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Why my firm is backing Meals For London Now


n a fast-paced metropolis like London, ingrained routine generally prevents us from stopping to consider the large points dealing with our communities. From the fragility of our surroundings, to meals waste and meals poverty, COVID-19 has thrown these essential points into sharp reduction for us all.  

In 2019, 2.3 million Londoners had been residing under the poverty line, with 33% of adults having skipped meals to economize to feed their kids. That quantity has now elevated, and – having operated in London for 2 years – we’re decided to assist handle it.  

That’s why Lime is delighted to assist the Night Customary’s good Meals for London Now marketing campaign, which is offering an important lifeline for Londoners in want.  

We’re launching a “journey and lift” partnership with the Night Customary’s charity companion, The Felix Undertaking. The partnership encourages our 400,000 London customers to spherical up their e-bike journey, through our in-app “Lime Hero” characteristic, to assist the charity. Lime is matching rider donations and goals to lift £50,000 by December 2021.  

This can fund the redistribution of 305,000 meals, serving to fill the plates of London’s most weak as we recuperate from COVID-19, and keep away from the carbon price of wasted meals. We’ll even be working with The Felix Undertaking to offer free use of our inexperienced operations fleet and e-bikes.

This partnership builds on our “Lime Entry” and “Lime Support” schemes in London, which offer considerably discounted and free e-bike rides to decrease revenue customers and key employees.  

It’s been a troublesome 12 months, however we all know we are able to depend on Londoners to offer generously. We’ll be proper behind you, matching you each push of the pedal.

Florence Milner, Lime’s Normal Supervisor for UK and Eire

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