Ellen DeGeneres is reportedly quickly shedding sponsors, company and viewers two months into her comeback season, following explosive allegations of a poisonous office setting, together with sexual harassment, stories say.
The dearth of sponsorship funding has even hit the present’s manufacturing cycle, forcing the group to reuse outdated segments, BuzzFeed reported on Thursday, citing nameless crew members. “We’re making an attempt to be a content material home, however we have now no content material,” one worker mentioned.
DeGeneres’s present can also be apparently struggling to deliver on big-name celeb company who often leap on the likelihood to sit down on the sofa reverse the star host, whose fortune is value a reported $330 million.
“When you’ve got an thought for a celeb, even when they’re not A-list or well-known, we’ll take anybody who will deliver us numbers and eyeballs,” one staffer mentioned, describing a office dialogue, the sort of which have began to happen “for the primary time.”
Trade publicists instructed BuzzFeed that, whereas some common company have appeared this season, a lot of their standard shoppers “have particularly mentioned they don’t need to seem on the present, even over video convention.”
“I wouldn’t arrange anybody on her present proper now to do something that would probably trigger them extra unfavorable headlines. … We’re not going to align anybody with Ellen,” one publicist anonymously revealed.
Nevertheless, one other supply insisted to BuzzFeed that the present has had “no problem” in reserving company.
Regardless of the case could also be, media monitoring agency Nielsen mentioned final month that this system’s rankings have dropped nearly 40 p.c in comparison with final 12 months. Regardless of viewership dropping for discuss exhibits throughout the board, DeGeneres’s dip is probably the most vital, it mentioned.
Allegations of workers harassment and work setting toxicity behind the scenes led to an enormous public backlash in opposition to the celeb comic earlier this 12 months.
Nonetheless, regardless of the uproar, a variety of huge names, together with Kevin Hart and Katy Perry, stood up for the host.
In 2019, DeGeneres signed a deal to host her daytime discuss present till 2022, and executives assured the general public that she “isn’t going wherever.”
Returning after the hiatus, the host opened her 18th season with an apology monologue, which many viewers panned as insincere.
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