New Yorkers can go “Again to the Future” with this restaurant’s comeback.
The movie-themed restaurant chain Planet Hollywood, which shuttered its Instances Sq. location throughout COVID, reopened at 136 West forty second Avenue in Midtown this weekend after a $17 million funding.
However prospects used to film memorabilia adorning the wall now not discover movie relics there.
They’ll as a substitute be wowed by high-definition screens transporting them to different worlds — with content material centered round motion pictures and music movies, generally starring the diners themselves.
“Nearly each wall house, and on one of many two flooring, the ceiling as properly, are all simply screens,” Planet Hollywood’s CEO and founder, Robert Earl, solely informed The Put up.
“We put you on the screens as properly,” he continued. “You’ll be able to instantly be inside a ravishing forest or an previous cowboy city and Lil Nas is enjoying. After which it goes over to Jelly Roll after which Taylor Swift.”
Earl, 73, defined that “prior to now we targeted on the theatergoers coming from throughout the water and guests to town, and we weren’t focusing on Manhattanites.”
The preliminary thought for Planet Hollywood, which incorporates 4 eating places and 5 resorts, got here within the late Eighties when Earl, who then owned the Arduous Rock Cafe, was approached by Hollywood movie producers.
Its flagship location opened in 1991 on West 57th Avenue, with the star-studded backing of Sylvester Stallone, Arnold Schwarzenegger, Bruce Willis and Demi Moore.
The restaurant’s famed memorabilia assortment included the “Italian Stallion” gown worn by Stallone in “Rocky III” and the Terminator determine from “Terminator 2: Judgment Day.”
In 2000, it relocated to Instances Sq., at 1540 Broadway, however COVID shut its doorways.
Earl stated he at all times knew it might make a comeback within the Huge Apple — and even met with Mayor Eric Adams to debate the post-pandemic state of town.
“For me, New York remains to be the place, and I met with Mayor Eric very early in his tenure and he gave me various confidence. And I felt very snug that New York was coming again out of COVID,” he stated.
Planet Hollywood NYC is on the second and third flooring of the constructing, with every stage capable of accommodate 175 visitors.
The primary ground is residence to Man Fieri’s fast-casual eatery Rooster Man!, which Earl known as a “50/50 partnership.”
The 17,500 square-foot restaurant’s menu boasts starters comparable to prime rib sliders for $22 and buffalo wings for $17.
Entrees run from a $56 NY strip steak to a $28 wagyu deluxe burger, made with Pat LaFrieda meat.
Supply hyperlink