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Home U.S.A The Guardian reaches 1m subscribers and common contributors

The Guardian reaches 1m subscribers and common contributors


The Guardian now has greater than 1m subscribers and common contributors after assist from on-line readers grew by 43% in a single yr.

Figures launched by Guardian Information & Media on Thursday confirmed that the outlet reached the milestone after digital subscriptions alone grew by 60%, with complete digital recurring assist – a measure counting all these with an everyday monetary dedication – rising from 632,000 in November 2019 to 900,000 final month. There are additionally 119,000 print subscribers.

When one-off contributions are factored in, greater than 1.5m folks have supported the Guardian within the final yr.

Coronavirus has posed a significant problem to conventional newspaper economics, with newsstand gross sales and promoting badly hit. In July, Guardian Media Group stated that redundancies can be mandatory as a part of “decisive motion” to stave off unsustainable losses.

However with enormous curiosity in protection of the pandemic, the Black Lives Matter motion, local weather change and the US presidential election, important progress in reader assist has helped to mitigate that affect. Following the US election, on 4 November the Guardian recorded its highest-ever day for digital visitors – reaching greater than 190m web page views and 52.9m distinctive browsers worldwide in 24 hours.

The editor-in-chief, Katharine Viner, stated: “On this very difficult yr, readers have come to the Guardian in report numbers for rigorous, trusted reporting that holds the highly effective to account… it’s because of the assist of our readers that we’re in a position to hold our journalism open and out there to all, not simply those that can afford it.”

The figures emerged as Press Gazette printed a brand new league desk of English-language information publishers which have collected 100,000 or extra digital-only subscriptions, inserting the Guardian as the highest normal curiosity outlet within the UK, and seventh globally.

The chief govt, Annette Thomas, stated that the figures vindicated GMG’s technique. “It’s an unimaginable testomony to Guardian journalism that so many new readers have supported us financially during the last yr,” she stated. “As we glance forward, deepening {our relationships} with extra readers and rising our digital reader revenues might be central to the Guardian’s future technique and long-term success.”



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