Roger Federer. Wimbledon, 2009. The then longest males’s main closing in historical past; a 5 set, 77-game thriller in opposition to Andy Roddick. However of best significance? His jacket.
An RF-monogrammed zip-up with gold piping, the jacket sported the quantity 15 – the record-breaking whole of grand slam titles Federer had received upon his match victory – in cursive embroidery.
Was it presumptuous? Had Fed introduced it out hidden in his bag in quiet hope? Or did a Nike consultant hand it to him earlier than the trophy presentation? No matter it was, the jacket generated loads of column inches, similar to Federer’s apparel all through that 12 months’s match. Take the go well with trousers teamed with a military-inspired jacket – a form of All England Membership Sergeant Pepper – below which he wore a tailor-made waistcoat, solely stripping right down to shorts after the warmup. Then there have been the subtly pinstriped shirts, and even gold-accented trainers. This was the form of aesthetic panache Federer was turning into recognized for.
Now, with final week’s information of his retirement, following Serena Williams’ announcement in August, tennis (and sport basically) has misplaced one in all its most fashionable protagonists. Federer has had fairly the sartorial journey. From a roll name of dodgy hairstyles (peroxide dwelling dye job, awkward top-knot, greasy pony-tail, and sporting his go well with trousers back-to-front, to one of the best pal of US Vogue’s editor-in-chief, Anna Wintour. Federer is a frequent front-row attendee, Rolex ambassador and designer. Oh, and in response to LVMH chief Bernard Arnault, a “dwelling god”.
It’s an unlucky cliche with fashionable males, however Federer credit his spouse, Mirka, along with his preliminary vogue awakening, as soon as telling GQ: “I used to put on jogging footwear, denims and a follow shirt, then when Mirka met me, she would look and go, ‘Errr, are you positive about this look?’
“Then, I began actually moving into it. I used to be travelling extra and going to totally different cities and assembly attention-grabbing individuals. The subsequent factor you recognize, you go searching your self – possibly it’s in Milan, in New York, wherever – and also you discover everyone seems to be giving it an excellent effort.”

Ever since, Federer’s modern, subtle type off the courtroom has matched his gentlemanly one-handed backhand and balletic volleys on it. Off-court, he loves a turtle neck; a wise, well-cut wool coat with the collar worn up; sweater draped over his shoulders; double-breasted fits. However he’s additionally not afraid to combine it up with bomber, denim and leather-based jackets, gingham button-downs, vibrant sneakers.
He has hands-on design involvement with Uniqlo, with whom he signed a $300 million, 10-year deal in 2018, ending his longstanding affiliation with Nike. Federer approached the Japanese model, well-known for its comfy, pleasing fundamentals, and he collaborates carefully with designer Christophe Lemaire, who’s inventive director at Uniqlo’s analysis and growth centre in Paris; and he has sure edicts (no yellow). Consolation is his primary precedence, carefully adopted by aptitude.

Individually, Federer has a footwear cope with the Swiss model On, along with his line quite amusingly – to British audiences no less than – referred to as The Roger Assortment. His signature shoe, The Roger Professional, which started life with a 3D scan of his personal foot, offered out when it launched final 12 months. In the meantime, the Roger Benefit mannequin is Stan Smith ranges of understated.
He has grow to be an astute analyst of his private type previous, and that of his sport basically. He recognises, as an illustration, the long-gone days of the looser match, and now actively embraces a sleeker silhouette on the courtroom, telling GQ journal: “Was I loopy to put on XL at 17? You wish to suppose you’re large and buff. Now [players] look stronger and slimmer.”

He (maybe cheekily, however completely precisely) used Rafa Nadal’s unlucky capri-wearing period for example of how necessary picture is for the trendy sports activities star. However Federer refuses to be harsh on his youthful self in regards to the pony-tail period: “Every little thing was a part of an evolutionary course of. Do I remorse having lengthy hair? No, I’m pleased I had it and I’m pleased I removed it once more!”
He’s happy with his progressive method, together with his hanging all-black ensembles on the US Open, which gave the vibe of a racquet-wielding murderer throughout evening classes. Of his time with Nike – which he fought for greater than two years for the return of the rights to the RF monogram – he informed GQ journal:
“We tried to push the envelope – generally a bit an excessive amount of. Nevertheless it was advantageous. These moments keep memorable, and I used to be prepared to take probabilities. I’ve tried to convey a bit of bit of favor into tennis.”
Typically he did go too far. Not less than, in response to the Wimbledon officers who banned his orange-soled footwear in 2013, deeming them a breach of the strict all-white costume coverage. However, he has by no means been reproached, as such, in the best way that, say, Williams was (most memorably when the president of the French Tennis Federation appeared to name her Roland Garros catsuit disrespectful). Federer has by no means been accused of caring extra for type over substance, which maybe displays enduring double requirements.

Though Federer has – together with Williams on the ladies’s facet of the game – executed greater than anybody to progress the trendy tennis aesthetic and convey athletes into the world of vogue, he isn’t, strictly talking, the primary.
Federer has alluded to the very fact his preppy, V-neck knit cardigans worn on Centre Court docket have been a throwback to the likes of tennis champions René Lacoste and Fred Perry (who based their eponymous manufacturers in 1933 and 1952 respectively). Suzanne Lenglen, the charismatic girls’s world primary within the Nineteen Twenties, had a propensity for strolling on to the courtroom in glamorous furs. Arthur Ashe performed in Buddy Holly specs, and, when fashions modified, aviators. And also you would possibly say that Andre Agassi cultivated a doubtful form of “pirate stylish”. However, particularly within the males’s sport, Federer’s affect on his youthful colleagues and the broader tennis sphere is plain.
The Bulgarian participant and Vogue favorite Grigor Dimitrov dabbles in modelling. Flame-haired younger gun Jannik Sinner has graced the covers of GQ and Icon magazines, and, earlier this 12 months, he introduced a partnership with Gucci. Italy’s chiselled Matteo Berrettini has a capsule assortment with Hugo Boss. Canada’s Félix Auger-Aliassime regarded notably dapper ultimately 12 months’s Met Gala in New York. Even Andy Murray has a variety of sportswear, AMC.
It’s not unfeasible that Federer will transfer into vogue full-time after his retirement. First, he performs his closing match in London this weekend. Final month, Williams wore a diamond-encrusted cape to bid her personal farewell on the US Open. The bar is ready excessive. All eyes on Federer then – and his jacket.