That is the brand new Android brand

This was confirmed to 9to5Mac, which did some sleuthing round a new-look Android brand that has began to pop up every now and then this yr.

What’s the distinction? For the previous few years, the Android label would typically be accompanied by a flat, inexperienced Android head. That head is staying, but it surely now has a 3D-rendered look.

The Android font is altering, too. Since 2014, Android has been written in lower-case font within the brand design. However a capital “A” is coming, as are the super-rounded “n” and “r” characters from the 2014 revision of Google’s branding.

Who cares? iPhone followers might not, however Android house owners are more likely to see this new brand loads as soon as it spreads throughout the Google ecosystem.

It additionally appears to be a partial rejection of the ethos Google established again in 2014, known as Materials Design.

This made the Android software program a lot flatter and cleaner-looking, in an try to provide it extra of the polish Apple’s iPhone iOS software program was identified for on the time.

Why is Android going 3D?

It labored, so why is Google bringing again a extra three-dimensional look in 2023?

We’re going to should don our hypothesis hats for this one, however there may be one clear cause to level to. Earlier this yr, throughout a Samsung Unpacked launch occasion, an “XR” collaboration between Google, Samsung, and Qualcomm was teased.

This implies we’re more likely to see a brand new Samsung VR headset introduced this yr or subsequent, one which makes use of Google software program.

Google was once fairly eager on VR, having explored it in Google Cardboard and Google Daydream, which allow you to use your cellphone because the display screen of a VR headset. Nonetheless, assist for Daydream was dropped in 2019.

A return to this space of tech is smart when Apple has already introduced its Imaginative and prescient Professional headset, due out in 2024. If you’re coping with a 3D-operating system, like that of a VR headset, it is smart to have an Android brand that may be rendered in three dimensions with out trying odd.

A a lot smaller leap of logic is to imagine this branding will take over correctly with the introduction of Android 14, due for launch in August 2023.

A quick historical past of Android logos

Android has gone by means of three key branding eras because it was launched to the general public in 2008. First, there was the intentionally futuristic-looking font of 2018-2014, which you’ll consider as Android’s nerd period.

The look was softened considerably in 2014 with Materials Design. And the typeface grew to become much more peculiar in 2019, together with a ditching of the “bugdroid” Android mascot in favour of just a bit headpiece.

Nonetheless, for our cash, essentially the most memorable Android branding components had been the dessert-named system updates, which lasted from the system’s early days to 2018’s Android 9.0 Pie. Bear in mind these?

Do you know Google continues to make use of dessert-based inner codenamed for its updates? Android 13 is Tiramisu, even when none of us know the software program by its candy alter ego any extra.