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‘She’s our hero’: Goya CEO says they made AOC ‘worker of the month’ after her boycott name BOOSTED their gross sales by 1,000%

Goya Meals president and CEO Bob Unanue revealed that the corporate declared Congresswoman Alexandria Ocasio-Cortez ‘worker of the month’ after she joined the refrain of Democrats calling for a boycott and their gross sales skyrocketed.

“I like her,” Unanue advised podcast present Michael Berry on Monday. “She was truly our Worker of the Month; I don’t know if you recognize about this, however when she boycotted us, our gross sales truly elevated 1,000 p.c. So we gave her an honorary — we by no means have been capable of hand it to her – however she received Worker of the Month for bringing consideration to Goya and our adobo.”

She’s our hero. She helped increase gross sales tremendously.

It was a case of imitating Turning Level USA memes, as the scholar group mockingly bestowed the title on the New York Democrat – together with superstar Chrissy Teigen – over their calls to boycott the largest US provider of Hispanic meals staples over Unanue’s reward for President Donald Trump.

“We’re all actually blessed on the identical time to have a frontrunner like President Trump, who’s a builder,” Unanue stated on the White Home on July 9. This outraged some Democrats, who referred to as for punishing the corporate. 

“Make your purchasing selections accordingly,” tweeted activist Igor Volsky, solely to get retweeted by Ocasio-Cortez with a quip that she was trying up “how you can make your personal adobo,” referring to a particular marinade.

“It’s attention-grabbing that AOC was one of many first folks to step in line to boycott Goya; go towards her personal folks, as supposedly a Puerto Rican girl, to go towards folks of her personal Latin tradition,” Unanue stated Monday. 

As an alternative, the boycott backfired as Goya stored their base of Hispanic-American prospects whereas attracting “so many new folks” as a result of publicity, the CEO stated.

Additionally on
Model suicide or savvy PR transfer? CEO of Hispanic meals large Goya praises Trump, inciting Twitter riots

“To some extent I can perceive AOC; she’s younger; she’s naïve; she doesn’t get it,” he added, referring to the younger congresswoman’s dedication to socialism – earlier than blasting her political mentor, Senator Bernie Sanders (I-Vermont) as somebody who “nonetheless doesn’t get” that “communism works till you run out of different folks’s cash to spend.”

Goya was based within the Nineteen Thirties by Unanue’s grandparents, who immigrated to the US from Spain.

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