Suffolk agency InterMistletoe normally sells 400 kilos of misteltoe within the run as much as Christmas – however has been compelled to cancel all its commerce this 12 months.
A spokesman for the agency stated the standard public sale the place they normally purchase their provides was cancelled due to social distancing guidelines, whereas demand has fallen as properly.
He stated: “In earlier years loads of florists used to purchase 10 kilos at a time from us to resell.
“We are able to’t get it this 12 months due to the public sale however I can’t think about many individuals might be kissing below the mistletoe this 12 months, will they?”
He stated the enterprise wouldn’t undergo because it additionally bought flowers and present hampers, whereas the growth in on-line commerce had greater than made up for the lack of mistletoe gross sales.
Mistletoe professional Jonathan Briggs stated air kissing and elbow bumping must take the place of the standard smacker this 12 months.
Jonathan, who runs the Mistletoe Issues consultancy, warned the traditional custom may need to skip a 12 months.
He stated: “It isn’t going to be hung up in pubs and eating places and at workplace events.
“One of many greatest issues is that folks kiss below it and it’s seemingly you can not kiss somebody below it from outdoors your bubble. And the entire level of it’s you kiss somebody below it from outdoors your loved ones.”