Q&A: How is Elon Musk altering Twitter?

Q&A: How is Elon Musk altering Twitter?


witter has began a big wave of employees lay-offs because the social media agency continues its main restructuring beneath its new proprietor, Elon Musk.

The billionaire has been in charge of the corporate for every week and has continued to vow huge modifications to how the corporate is run and the way the platform itself operates for customers.

Here’s a nearer have a look at what’s going on at Twitter.

– What’s the newest?

The corporate started large-scale employees cuts on Friday, with studies suggesting as a lot as half of the agency’s international workforce could possibly be in line to be dismissed as a part of cost-cutting measures.

Twitter has a worldwide employees of greater than 7,500.

In a extensively shared inner e mail to employees telling them they’d obtain a message on Friday telling them in the event that they nonetheless had a job or not, the corporate stated the job cuts are “an effort to put Twitter on a wholesome path” and motion is “sadly obligatory to make sure the corporate’s success transferring ahead”.

– Why does Twitter want to economize?

Specialists have famous that the worldwide financial downturn has left many companies with employees sizes they will’t maintain, significantly in tech the place firms stepped up hiring in the course of the pandemic as their merchandise turned extra very important with individuals in lockdown, working remotely, and spending extra time on-line.

Mr Musk has hinted a number of occasions that he believed Twitter’s headcount was too excessive and employees cuts could be wanted in an effort to handle this problem.

The Tesla proprietor has additionally been toying with a spread of different methods to generate extra income for the corporate – which is presently virtually fully reliant on promoting.

– What has he steered?

The most important proposed change could be to overtake Twitter’s blue-tick badge verification system in order that anybody who needs the badge must pay a month-to-month price of eight US {dollars} for it.

Presently, the verification system is designed to assist customers determine genuine and influential customers on the platform, together with authorities figures, sports activities stars, leisure figures, journalists and main manufacturers and organisations.

However Mr Musk needs to vary it in order that anybody can have a badge in the event that they select to pay the month-to-month price – believing it might be fascinating sufficient among the many wider userbase to usher in substantial additional income for the agency.

Diversifying Twitter’s income streams appears to be like more likely to be very important to a Musk-owned model of Twitter, amid studies that a lot of advertisers might droop their spending with the corporate due to issues over different proposed modifications to the positioning Mr Musk has put ahead.

– So what else has Musk proposed?

Probably the most polarising problem is round Mr Musk’s stance on free speech and content material moderation on Twitter.

Earlier than shopping for the corporate, the billionaire had repeatedly criticised the earlier administration for what he perceived as over-aggressive moderation of content material on the positioning.

He has beforehand recognized himself as a “free speech absolutist”.

He pledged to loosen moderation, permitting customers to talk extra freely, and even reverse the everlasting bans of controversial figures together with former US president Donald Trump.

This sparked concern from on-line security teams who’ve argued that this might enable abuse and harassment to extend on the positioning.

This additionally led to the studies of some advertisers contemplating leaving the platform if the likes of Mr Trump got a route again onto the positioning.

In an effort to calm these fears, Mr Musk has introduced that Twitter will type a brand new content material moderation council – made up of figures from throughout the trade together with civil society teams – and no main content material selections can be made earlier than that board is in place.

– What different points does Twitter face?

Mr Musk’s takeover comes because the scrutiny on social media platforms has intensified and a lot of international locations put together to introduce main regulation into the sector for the primary time.

Amongst these is the UK’s On-line Security Invoice, which is ready to require websites to take down unlawful content material and put in place extra measures to make sure person security.

The proposals might come into direct battle with Mr Musk’s proposed strategy for moderating Twitter – a possible main problem for the corporate when the penalty for breaching the brand new guidelines is ready to be fines of as much as 10% of worldwide turnover, which in Twitter’s case could possibly be billions of kilos.

– What about Twitter’s longer-term future?

Within the weeks main as much as his takeover, Mr Musk revealed he noticed the acquisition as an “accelerant” to making a long-term pet mission of his – a so-called “the whole lot app” known as X.

It’s a idea the place web customers are in a position to entry all of their favorite utilities and providers from inside a single app.

The thought has already taken off in elements of Asia, the place in China the WeChat app – as soon as only a messaging platform – is now additionally a hub for ordering meals, transferring cash, paying payments, streaming video, reserving eating places and extra.

However up to now, no equal has taken off within the West.

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