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Ofcom guidelines ITV competitions breached broadcasting guidelines


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TV breached broadcasting guidelines with a number of of its competitions, TV watchdog Ofcom has dominated.

In “all instances, some viewers who participated utilizing the postal entry route had no probability of being chosen to win”, Ofcom stated.

An Ofcom spokeswoman stated: “Our investigation discovered that individuals who entered these competitions by publish have been excluded from the draw, with no probability of successful.

“ITV didn’t observe correct procedures and this led to a transparent breach of our guidelines, which require all broadcast competitions to be carried out pretty.”

The broadcaster stated the issue was a results of “human error by ITV employees” placing info on to a spreadsheet.

The competitions, on ITV, ITV2 and ITV4, sometimes invite viewers to enter by telephone, textual content message, ITV’s web site or by publish.

Telephone, textual content message and on-line entries often cost a premium price, whereas these coming into by publish solely pay the price of a stamp.

(

Competitions on Good Morning Britain additionally noticed issues

/ ITV )

ITV reviewed each broadcast competitors it had carried out since 2014 after initially discovering the discrepancy.

It stated it “deeply regretted” the errors and that the variety of affected competitions represented fewer than 1% since 2014, when it launched postal entries.

Ofcom stated it recognised “the proactive manner through which ITV handled the problem by notifying Ofcom and instantly setting about to find out the extent and reason behind the issue”.

But it surely stated the broadcaster “didn’t take affordable care by way of its processes to make sure the competitions have been carried out in such methods as to offer truthful and constant therapy of all eligible entries”.

ITV stated it has put in place plans to enhance its postal entries procedures and it supposed to donate a sum of cash to charity as a “mark of its honest remorse”.

In 2008, Ofcom fined ITV £5.67 million for among the most critical breaches of Ofcom’s Broadcasting Code “in regards to the abuse of premium price providers in its programming”.



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