Netflix to open shops the place you’ll be able to eat movie-themed meals and purchase merch

Known as Netflix Home, they are going to flog Netflix merchandise in addition to meals, in line with Bloomberg.

Issues get extra attention-grabbing with plans for “experiences” based mostly on new Netflix exhibits at Netflix Home places.

“We’ve seen how a lot followers like to immerse themselves on this planet of our films and TV exhibits, and we’ve been pondering rather a lot about how we take that to the following stage,” Netflix vp of merchandise Josh Simon instructed Bloomberg.

Netflix is not any stranger to immersive experiences. In October 2022, it opened Netflix on the Grove in Los Angeles, briefly commandeering a ten,000-foot retail area to pack it with stuff from exhibits like Squid and Stranger Issues.

A Stranger Issues: The Expertise immersive theatre present was held in London’s personal Brent Cross in 2022. We reviewed it in August final yr.

It earned a three-star write-up. “A cynical money seize from Netflix, or just a worth value paying for a novel expertise? I think that may rely on how a lot of a fan you’re. Did I get pleasure from it? Sure. Would I pay for it? Most likely not,” we stated.

Netflix may even open up Squid Recreation: The Trials, a aggressive recreation, in Los Angles in December. It can comprise a collection of challenges, during which you play in opposition to different gamers for factors. That half lasts roughly an hour, after which you’ll keep in a themed space the place you should buy meals and drinks so long as you want.

The proposed Netflix Home places might be used as extra everlasting spots for the these two facets of Netflix — merch and dwell experiences — to come back collectively.

The dangerous information is the primary of those isn’t anticipated to open till 2025, and the primary will probably be within the US. Nevertheless, we anticipate London received’t be too far down the record contemplating the streamer’s alternative of places up to now.

Later this yr, London may even be house to Stranger Issues: First Shadow. It’s a theatre manufacturing set in 1959, 24 years earlier than the occasions of Stranger Issues’ first collection.

The present opens on December 14 on the West Finish’s Phoenix Theatre, and tickets begin at £20. We’ll likely evaluate the present early doorways, must you not be a large enough fan to purchase into it forward of its opening.