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Labour’s shadow chancellor is nearly unknown, ballot reveals


hadow chancellor Anneliese Dodds confronted questions on her cut-through with voters at this time as a ballot discovered most individuals nonetheless know nothing about her.

Nearly two-thirds of the general public say they’re at nighttime concerning the politician who hopes to take cost of tax and spending on the subsequent election, revealed Ipsos MORI analysis for the Customary.

Even amongst Labour supporters, solely 14 per cent say they know an incredible deal or honest quantity about Ms Dodds, who has been within the put up since April.  

Furthermore, she is trailing behind Chancellor Rishi Sunak as probably the most “succesful” to carry the nation’s purse strings.  

* 4 in 10 individuals have “by no means heard of” Ms Dodds (41 per cent) and one other 23 per cent say they’ve heard of her however “know nothing” about her, making a complete of 64 per cent at nighttime. For Mr Sunak the overall is 25 per cent.

* Eleven per cent say they know no less than a good quantity about Ms Dodds, in contrast with 46 per cent within the case of Mr Sunak.  Amongst Labour supporters, 50 per cent know no less than a good quantity about Mr Sunak however solely 14 per cent say the identical about Ms Dodds.

* Requested who would take advantage of succesful Chancellor, 48 per cent selected Mr Sunak and 17 per cent most well-liked Ms Dodds, the widest hole because the Conservatives took workplace in 2010.  Former shadow chancellor John McDonnell by no means slipped under 28 per cent when he lined the portfolio for Labour.

* Beneath half of Labour supporters, some 37 per cent, assume Ms Dodds would take advantage of succesful Chancellor. Solely 26 per cent of Labour supporters felt Mr Sunak was extra succesful, whereas three in 10 stated don’t know.

* Satisfaction with Mr Sunak stays excessive at 61 per cent, down from 64 in September.  Even amongst Labour supporters, 55 per cent are happy with him, rising to 82 per cent of Conservatives.

Labour sources insist the actual distinction between Ms. Dodds and Mr. Sunak is that she has made higher calls on the economic system throughout lockdown. “The shadow chancellor has been forward of the curve on all the most important financial points: cancelling the furlough cliff-edge, getting a grip on the check and hint and isolate system, getting the proper financial assist in place for native areas underneath heavier restrictions and investing now to put the foundations for a powerful restoration.”

Ipsos MORI Director of Politics, Keiran Pedley stated of the findings: “Our polling constantly exhibits the Conservatives forward of Labour on which celebration is greatest positioned to handle the economic system  and these numbers reinforce that message. The Conservatives will hope to maintain this benefit in 2021, as they navigate the post-COVID restoration, while Labour will hope they’ll discover a successful financial message to show the tide.”

* Ipsos MORI interviewed 1,027 adults throughout GB by phone, from December 4th to tenth. Information are weighted.  Full particulars at

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