his summer time, KFC is rolling out a sequence of inventive experiences and reductions, together with the KFC Bucketverse VR Expertise pop-up.
The limited-time occasion will happen in Hysan Place buying centre, Causeway Bay, Hong Kong, from August 17 to twenty, between noon and 9pm daily, the place members will have the ability to sit inside an enormous, outsized KFC bucket to play a virtual-reality (VR) sport.
The purpose of the sport is to catch as many digital flying chickens as many as they will in a digital KFC world.
Gamers have the prospect to win a $60 (£47) KFC money voucher as a present. What’s extra, the higher you do, the extra you possibly can win.
Taking an image with a KFC-themed 3D backdrop and sharing on social media also can win guests extra vouchers.
“We wish to invite Hong Kongers into one other dimension to take a short break from hectic metropolis life and embrace a world of creativity and enjoyable,” stated Janet Lau, advertising and marketing director for KFC Hong Kong. “Everybody deserves a Krispy Break and, by this marketing campaign, we hope to indicate how the KFC model is right here to offer precisely that.”
“The sport is designed to be fun-filled and barely addictive – very like KFC’s scrumptious fried rooster,” added Amy Cheng, Edelman’s inventive director. “It’s nice when a model actively asks for modern concepts exterior of conventional communications, and the Bucketverse is an illustration of this.
“Our partnership with KFC retains welcoming completely different concepts and we hope this new type of Finger Lickin’ Goodness amplifies their model promise to extra fried rooster lovers across the metropolis.”
Whereas in the mean time this pop-up seems to solely be in Hong Kong, you by no means know when an analogous VR-fuelled sport may come to the UK and London eating places.
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