.jpg?width=1200&width=1200&auto=webp&quality=75 "iPhone, iMac and Apple Watch designer helped make this £50,000 turntable")
Since then, the agency has put its design instincts into serving to shoppers like Ferrari and AirBnb, and has even redesigned the Crimson Nostril for Comedian Reduction.
However {hardware} hasn’t actually been on LoveFrom’s agenda — till now. The corporate has teamed up with British hi-fi and audio firm Linn to assist redesign its Sondek LP12 turntable for its Fiftieth anniversary.
Linn Sondek LP12-50
/ LinnSolely 250 models of the Sondek LP12-50 turntable might be produced, and each will price an eye-watering £50,000.
At a look, you would possibly battle to identify Ive’s affect. That’s partly as a result of there’s solely a lot you may amend a turntable’s design with out impacting sound high quality, but additionally as a result of a Fiftieth-anniversary product has to resemble the acquainted design it’s celebrating.
As such, LoveFrom’s touches are refined, however they do echo Ive’s time at Apple. Curves have been added all through, with smoother corners changing squared-off elements.
Linn Sondek LP12-50
/ LinnA round aluminium energy button now sits instead of the old-school plastic rocker, and there’s a brand new customized hinge to permit the mud cowl to remain open at any angle.
Fascinating, LoveFrom apparently did the work professional bono, with no cost or contract to talk of.
“There are a lot of issues that I’ve all the time needed to have the ability to do purely for the love of doing them,” Ive advised Quick Firm. “And there’s a considerable share of our work which we do purely for the love of doing it.”
He went on to elucidate that he’s a fan of Linn, and visited the corporate manufacturing facility in his 20s, lengthy earlier than he helped Apple enter the music house.
Linn Sondek LP12-50
/ Linn“I believe the primary consequential music participant that I designed was the primary iPod, and that started a journey of a number of generations of iPod, and a number of Airpods and music equipment,” he mentioned. “I really feel actually lucky to have gone the total circle… so a few years on from my first go to to the manufacturing facility.”
It practically didn’t occur. Linn CEO Gilad Tiefenbrun explains in a weblog publish in regards to the LP12-50 that when Ive’s assistant approached by way of LinkedIn, he assumed it was spam and deleted it with out a lot thought.
“Because the day continued, I had this nagging feeling constructing in my abdomen,” he wrote. “Immediately, the sensation crystallised right into a thought: What if it really is Sir Jony Ive?”
Happily, he was capable of retrieve the deleted message and hook up with make the collaboration occur.
If in case you have the cash to get one of many 250 Sondek LP12-50 models, you may register your curiosity right here. It may not be delivered till subsequent March, nonetheless.
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