A one-minute video aired through the Tremendous Bowl was filmed by Hollywood director Michael Bay
The US Secret Service has launched a brand new recruitment advert that price the company $2 million, double what it normally spends on commercials, CNN reported on Sunday, citing sources. The advert was first aired throughout Sunday’s Tremendous Bowl, the annual championship recreation of the Nationwide Soccer League (NFL).
In response to the report, the one-minute advert was filmed by Hollywood film director Michael Bay, who is thought for such blockbuster hits as ‘Armageddon,’ ‘Transformers’ and ‘Pearl Harbor’. Sources claimed that the clip was put collectively in simply two weeks’ time. CNN stated it has filed a Freedom of Info Act information request to find out the true price and price range for the advert.
The advert was aired through the pregame present contained in the Superdome in New Orleans. In response to a supply near the NFL, the advert time, which was reportedly secured on the final minute, was donated, which implies the Secret Service didn’t need to pay an extra price for its airing.
Adverts that air through the Tremendous Bowl, which is probably the most watched occasion within the US, can price within the hundreds of thousands of {dollars}. Experiences declare that the price of a 30-second advert airing on TV throughout this yr’s recreation topped $8 million.
The Secret Service later posted the clip on its official X account. The advert portrays the US as an amazing energy that wants equally nice servicemen to guard its leaders. It featured footage of brokers working at numerous official occasions attended by US leaders over time. The voiceover notes that its brokers have been securing this yr’s Tremendous Bowl recreation attended by President Donald Trump, the primary ever sitting US president to attend the occasion.
The video additionally reveals footage that may be seen as alluding to the Secret Service’s most notable failures, together with a speech by President John F. Kennedy, who was assassinated in 1963, and pictures from the July 2024 assassination try on Trump, and pictures of President Ronald Reagan, who was shot and wounded in 1981.
The company didn’t touch upon the advert’s hefty price ticket, however the company’s newly appointed director, Sean Curran, advised CNN that he had “empowered the crew to determine a novel and expedient method… to supply a illustration of the women and men behind the Secret Service.” Previous to his appointment, Curran led Trump’s bodyguard element through the latter’s White Home marketing campaign, and was amongst those that rushed to defend the then-candidate through the assassination try in Butler, Pennsylvania.
Social media customers have been fast to touch upon the advert. Whereas many praised the company for its file of service, some identified its failures, and questioned whether or not reminders of them ought to have been included within the advert. Some raised conspiracy theories claiming the company had a hand in a number of assassination makes an attempt on US leaders, whereas others puzzled simply how a lot taxpayer cash had gone into filming the advert.
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