Twitter CEO Elon Musk has jokingly rebranded his firm as “titter” and himself as “Harry Bolz,” in his newest potty-mouthed prank since his takeover of the social media platform.
A photograph posted on Twitter final week apparently confirmed that somebody had papered over the ‘w’ on the signal exterior the corporate’s San Francisco headquarters. Whereas some Twitter customers assumed the picture had been photoshopped, Musk confirmed on Sunday that he had since ordered the letter to be painted over, altering the signal to learn “Titter.”
Musk stated that as San Francisco legislation forbade him from eradicating the letter totally, he merely had it modified to the identical colour because the signal’s background. “Drawback solved!” he exclaimed.
The world’s second-richest man evidently wasn’t performed with the bathroom humor, and on Monday Musk modified his Twitter person identify to “Harry Bolz,” for no obvious motive save for the plain innuendo.
Our landlord at SF HQ says we’re legally required to maintain signal as Twitter & can’t take away “w”, so we painted it background colour. Drawback solved! pic.twitter.com/1iFjccTbUq
— Harry Bōlz (@elonmusk) April 10, 2023
Inside minutes of the identify change, Twitter customers observed that somebody had created a “Harry Bolz” cryptocurrency.
Musk bought Twitter for $44 billion final October, and instantly set about rolling again among the platform’s extra odious speech restrictions whereas slicing its workforce by three quarters in a bid to proper its funds. Alongside the way in which, the billionaire has injected his personal irreverent humorousness into proceedings, most just lately when he introduced final month that each one inquiries from journalists to Twitter’s press e-mail handle would obtain a poo emoji as an automatic reply.
Musk’s penchant for pranks is outwardly turning off advertisers, nevertheless. In accordance with a report final week by on-line information supply Semafor, a few of America’s high advertising and marketing executives are nervous about showing beside “Harry Bolz” at a commerce convention in Miami later this month.
In a single e-mail cited by Semafor, McDonald’s chief advertising and marketing officer Tariq Hassan accused Musk of “perpetuating racism” by lifting Twitter’s speech restrictions. When Forbes journal contacted Twitter for touch upon Thursday, it acquired “a poop emoji” in response.
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