It’s the proper Italian souven-air.
Discerning breathers in all places can now inhale a number of the most luxe air on the planet, purportedly captured straight from the supply among the many rolling hillsides and plush landscapes of Lake Como, Italy.
The “luxurious memento” is the brainchild of Italian communications agency ItalyComunica, which payments the gimmicky memento as “excellent for individuals who want to rediscover the peace and class of this heavenly nook, sealed in a tin.”
For $11 per can, purchasers can get hold of 13.5 ounces (400ml) of “pure air from probably the most lovely lake on the planet,” which pledges on the packaging to be “100% genuine.”
The label on every pull-top can reveals an overhead view of an illustrated motorboat kicking up wake because it traverses deep blue water, meant to evoke the luxurious trip vacation spot round 50 miles north of Milan, which is the sometimes-home of George and Amal Clooney.
The enterprise bought combined evaluations on social media, with one X consumer dismissing it as “packaging for the sake of it.”
Others identified that it wasn’t the primary time “canned air” from vacationer locations was packaged and bought, stating that Italian businessman Gennaro Ciaravolo repurposed empty World Warfare II meals containers to create “Aria di Napoli” — air of Naples.
A movie buff X consumer stated the merchandise delivered to thoughts a well-known scene from the 1987 Mel Brooks movie “Spaceballs” through which the dimwitted President Skroob liberally popped open and breathed cans of “Perri-air” — packaged to resemble Perrier water.
Hawking canned air didn’t begin with Lake Como Air.
Different entrepreneurs through the years have purported to supply cans of air from locals together with Paris, Rome, Berlin, Tokyo, Israel and extra.
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