RT’s award-winning inventive in-house company is rolling out a recent webpage, presenting the staff’s most fascinating digital craft through the years.
An 11-strong staff of creatives with a mutual background in journalism types RT Artistic Lab – the channel’s in-house manufacturing for large-scale digital initiatives specializing in training and historical past.
The staff’s mission is to experiment with digital storytelling codecs and to be revolutionary in approaching complicated historic topics for youthful individuals, to encourage them to study.
In late 2016 a gaggle of journalists from the RT English web division joined as much as work on a particular venture, an internet re-enactment of the Russian Revolution. This grew into #1917LIVE, an interactive historic role-play that took Twitter by storm in 2017.
By 2018 the staff grew and moved on to their subsequent venture – #Romanovs100, devoted to Russia’s final royal household, by hundreds of their very own pictures printed throughout 4 social networks, with accounts on every community showcasing their very own narrative, format and content material.
#VictoryPages got here out in 2020, a large-scale venture incorporating younger artists, designers, animators, content material creators who expressed their emotions marking the WWII anniversary. Visible artwork, interactive codecs, 3D animations, Digital & Augmented realities all added as much as the venture’s dynamic real-time storytelling.
Along with Spotify & Google, RT Artistic Lab has made it into the highest three among the many newest In-Home Companies rankings by The One Membership for Creativity.
Initiatives by RT Artistic Lab have additionally gained essentially the most awards within the fifth Shorty Social Good Awards, forward of GlobalCitizen, HBO, Fb App, YouTube Originals, CNN and Nationwide Geographic, and have additionally develop into essentially the most profitable Russian company on the 2020 Webby Awards.
RT Artistic Lab campaigns have been acknowledged in dozens of worldwide and native festivals, profitable over 100 awards.