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DC police attempting to poach NYPD officers with transit advert marketing campaign


Arms off our Best! 

The Washington, D.C. police division has unleashed an advert blitz on the Massive Apple’s buses and subways in a daring try to recruit New York Metropolis cops to affix their power. 

The Metropolitan Police Division bought 75 bus and 1,000 subway advertisements for the recruitment marketing campaign, which began in January and can finish on March 13, the MTA stated. 

One of many advertisements, noticed on an MTA subway prepare and posted to Twitter Wednesday, beckons “players” “foodies” “techies” and “influencers” to “be a part of us” alongside a picture of the MPD’s crimson, white and blue emblem. 

“HIRING CLASSES MONTHLY,” the advert screams. 

“Be a part of the Subsequent Era of DC Police,” it continues. 

The banner features a QR code that commuters can simply scan and a hiring web site that boasts a $60,199 beginning wage and $6,000 in rental help for the primary six months on the job. 

As compared, NYPD cops are given a beginning wage of simply $42,500 and no rental help — however after 5 and a half years on the power, the pay jumps to $85,292, the NYPD’s profession web page states

Metropolitan Police Division advertisements have been positioned all through the New York Metropolis transit system.
Twitter / Katehinds

“Together with vacation pay, longevity pay, uniform allowance, night time differential and extra time, cops might probably earn over $100,000 per 12 months,” the web page reads. 

Whereas MPD has social media and digital advertisements that primarily attain markets on the East Coast but additionally throughout the nation, transit advertisements have solely been taken out in New York Metropolis and Washington D.C, the company stated. 

“On this aggressive job market, employers, together with police departments, must be inventive and use progressive methods to draw high-quality candidates. On account of COVID, Metro ridership in Washington, DC is considerably decreased. Accordingly, we’re promoting on the outside of Metro Buses all through Washington,” Briana Burch, a public affairs specialist with MPD, defined in an e-mail. 

MPD ad
Some cops discovered the advertisements positioned round New York Metropolis to be hilarious, noting NY’s low beginning wage.
Fb

“That is the primary time in latest reminiscence that MPD has positioned advertisements within the NYC subway which continues to see sturdy ridership. Right now, we’re not particularly specializing in every other transit programs in addition to DC and NYC.” 

Burch famous “the overwhelming majority” of recruitment efforts are concentrated domestically “however it’s customary for police departments to recruit from different jurisdictions.” 

“Somebody who needs to be a police officer in New York (and some different states) might have to attend on an inventory for a couple of years earlier than they’re employed. The Washington, DC Metropolitan Police Division hires recruit lessons month-to-month, and due to this, many individuals from New York and New Jersey be a part of our division,” Burch stated. 

New police recruits salute during the New York Police Department (NYPD)  graduation ceremony.
The beginning wage for a New York police officer is $42,500.
Getty Pictures / Andrew Burton

“We wish to appeal to individuals who wish to make a distinction locally now – not wait on an inventory for a couple of years.” 

New York Metropolis cops had combined emotions on the commercials — one known as it “hilarious” and requested how a lot they had been paying whereas one other pointed to the NYPD’s low beginning wage as motive to leap ship. 

“Everybody ought to go. Get the f–ok out of this division. They’re not paying something,” stated an officer with greater than twenty years on the job. 

NYPD banner at a Gun Violence Strategies Partnership meeting at the New York Police Department Headquarters in New York.
One veteran NYPD officer suggested different cops to “get the f–ok out of this division.”
AFP by way of Getty Pictures / Brendan Smialowski

“That’s why cops are leaving for Florida, Texas and Memphis as a result of they’re giving cops $25,000… In different states, they admire cops. They actually do.” 

One other officer, who works in Manhattan, stated merely: “No thanks.” 

The NYPD didn’t return a request for remark. 

Further reporting by Tina Moore and Larry Celona



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