When David Gandy, Britain’s highest-paid male mannequin, caught his huge break in 2007 because the face of Dolce & Gabbana’s Gentle Blue cologne, no one ever might have predicted that at some point he’d be taking instruction on set from an eight-year-old. However within the newly-released marketing campaign for child’s good watch Neo that’s exactly what occurs.
The watch, which is the results of a brand new collaboration between Vodafone and Disney, permits mother and father to remain related with their kids’s exercise, however permits kids to in the end have their very own good watch to allow them to name, chat and entertain themselves.
“Neo is the right first step on a baby’s tech journey, permitting each mother and father and children to have enjoyable collectively while giving your baby independence and peace of thoughts to folks,” says Gandy.
The watch permits its younger customers to select from a collection of Disney characters, to allow them to personalise their Neo, which additionally permits them to textual content and entry social media.
The idea of the shoot, which is accompanied by a behind-the-scenes video, required Gandy to be directed by eight-year-old photographer Lil J-Peg, in addition to an all-child manufacturing crew.
“My daughter is rising up so rapidly and as she will get older, I do know she’ll need to discover the world round her. As know-how is quickly advancing, this after all means it would change into a part of her life and I need to empower her to take action safely while nonetheless staying related along with her,” says Gandy.
The Neo was unveiled in December and is a great step from each Vodafone and Disney, on condition that the worldwide good watch business has been projected to succeed in £96 billion by 2027.
Neo is out there from £99 (plus £7 a month connectivity subscription payment), and is out there to purchase now.