his 12 months’s BRIT Awards will likely be an evening to recollect, in response to a music trade boss.
The awards ceremony will likely be this 12 months’s “first international music second” and British music has “by no means been as thrilling as it’s proper now,” mentioned YouTube’s head of music EMEA, Dan Chalmers.
Different performers embody Sam Fender, Dave, Ed Sheeran, Holly Humberstone, Liam Gallagher and Little Simz in what’s shaping as much as be one other stellar evening of music and leisure.
However there was a blow to the line-up after Doja Cat pulled out after members of her crew examined optimistic for Covid.
‘An evening to recollect’
Regardless of this setback, Mr Chalmers says it’ll be a “evening to recollect”, with the music occasion shaking up its award classes by making them gender impartial.
Speaking about his predictions for this 12 months’s awards, the YouTube boss advised the Customary: “It’s a tremendous combine, a mass of superstars.
“There’s an unlimited breadth of thrilling unbiased expertise. Clearly you’ve acquired Adele, Ed Sheeran and Dave.
“Central Cee is a massively thrilling UK rapper, actually on the highest of his recreation. I like Little Simz, she’s a profound lyricist.
“You go down the checklist, individuals like Sam Fender, The Conflict on Medicine, it’s nice to see different music being recognised.
“All are worthy winners so it’s going to be fascinating to see who wins.”
This 12 months’s nominees
Stars with the highest variety of nominations embody Adele, Ed Sheeran, Little Simz and Dave – every up for 4 awards.
They’ll compete towards Sam Fender for the inaugural artist of the 12 months award.
Fender, Central Cee and David Guetta are every up for 3 awards.
Doja Cat, Olivia Rodrigo, Billie Eilish and Lil Nas X are every up for 2 and can battle it out towards Taylor Swift for the worldwide artist of the 12 months award.
Sir Elton John obtained his first Brit nomination in 20 years, within the track of the 12 months class for his collaboration with Dua Lipa – who can be nominated for the very best pop/R&B act gong.
Different nominees embody Pleasure Crookes, Coldplay, Little Combine and KSI.
Pandemic ‘extremely robust’ for artists
And the way is British music faring within the wake of pandemic? Fairly nicely, Mr Chalmers thinks.
He mentioned regardless of setbacks artists have confronted because of quite a few lockdowns, there continues to be a worldwide “fascination with British music”.
Mr Chalmers mentioned it had been an “extremely robust” interval for artists however credited musicians for utilizing expertise as a “supply of inspiration and a strategy to interact with their followers”.
Thrilling developments on this space in the course of the pandemic had been using livestreams and short-form video to attach with their followers whereas caught indoors.
He mentioned: “The trade over generations has used adversity to drive creativity, from the place I’m sitting and the sheer depth and breadth of expertise that’s popping out of the UK, artists actually took their time to essentially hone their craft and create sensible music.
“I’m excited for our position to interrupt extra British acts globally by means of the platform.”
The worldwide livestream will likely be hosted completely on YouTube, with the ceremony set to start out from 8pm on February 8. Observe #BRITsUnseen on YouTube Shorts for unique behind-the-scenes entry to this 12 months’s present.