Backlash after 500 drones mild up New York Metropolis sky to have fun Sweet Crush

Backlash after 500 drones mild up New York Metropolis sky to have fun Sweet Crush

Was it a chicken, was it a aircraft, a UFO? No, it was free promoting and sky air pollution – however it was additionally unmissable and, to some, a reminder of the little obsession on their telephones that’s the sport Sweet Crush Saga.

On Thursday night below clear skies, 500 lighted drones had been flown in a synchronized present towards the Manhattan skyline to mark 10 years of the wildly widespread cellphone sport.

The show was flown over land, from neighboring New Jersey, in order to not violate New York Metropolis airspace restrictions and legal guidelines prohibiting drones inside metropolis limits.

What the corporate described in sugary language because the temporary transformation of the Manhattan skyline right into a “candified carnival”, in keeping with Fernanda Romano, the corporate’s chief advertising and marketing officer, was a 10-minute mild show, with the sky as “the biggest display screen on the planet”.

A picture created by 500 drones over the skyline of decrease Manhattan. {Photograph}: Gary Hershorn/Getty Photos

However whereas some gaped, others objected. Native Democratic state senator Brad Hoylman railed towards the stunt, saying it was “outrageous” to “spoil” the town’s well-known skyline “for personal revenue.” It additionally threatened birds, he advised Gothamist.

Thousands and thousands of migratory birds cross over the town yearly and lots of crash into lighted buildings and may be disorientated by objects corresponding to drones.

The corporate obtained a particular allow to stage the show.

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