‘A generational expertise’: Rihanna to carry out Tremendous Bowl half-time present

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‘A generational expertise’: Rihanna to carry out Tremendous Bowl half-time present

US singer Rihanna will carry out the coveted Tremendous Bowl half-time present in February 2023, after declining an invite in 2019 Tremendous Bowl out of solidarity with Colin Kaepernick.

The announcement was made on Sunday by the NFL. Rihanna posted a picture on Instagram of an outstretched arm holding an NFL soccer.

“Rihanna is a generational expertise, a girl of humble beginnings who has surpassed expectations at each flip,” mentioned Jay-Z in an announcement; the hip hop artist’s leisure company, Roc Nation, is an government producer of the half-time present. “An individual born on the small island of Barbados who turned one of the vital distinguished artists ever. Self-made in enterprise and leisure.”

The Tremendous Bowl will happen at State Farm Stadium in Glendale, Arizona, on 12 February. After years of Pepsi’s sponsorship, the upcoming half-time present will likely be sponsored by Apple Music.

Rihanna earlier mentioned she turned down an identical alternative for the 2019 Tremendous Bowl, which was in the end headlined by Maroon 5. On the time, many artists voiced help for Kaepernick, the previous San Francisco 49ers quarterback who protested police brutality towards Black individuals and minorities by kneeling throughout the nationwide anthem in 2016.

“I couldn’t dare do this. For what?” Rihanna instructed Vogue in 2019. “Who positive factors from that? Not my individuals. I simply couldn’t be a sellout. I couldn’t be an enabler. There’s issues inside that group that I don’t agree with in any respect, and I used to be not about to go and be of service to them in any means,” she mentioned of the league.

Kaepernick accused the NFL of colluding to maintain him out of the league, in a case that was finally settled in early 2019.

In 2019, the NFL partnered with Roc Nation (which manages Rihanna) to assist decide performers for the Tremendous Bowl, and strategize the half-time present. The broadly acclaimed 2022 present featured Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige.

With gross sales of greater than 250 million data worldwide, Rihanna ranks as one of many bestselling feminine artists ever. Her final album was 2016’s Anti; Rihanna final carried out publicly on the Grammy awards in 2018.

Within the years since, Rihanna has sometimes teased her music return. Earlier this 12 months, she had her first youngster with the rapper ASAP Rocky.


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